Growth-Focused Digital Marketing Strategist (Analytics)

Zimmer Radio and Marketing Group; Columbia Township (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Zimmer Communications is seeking a Digital Marketing Strategist to join our digital marketing team. You will monitor, analyze and optimize campaigns, develop strategies and present insights to the sales and marketing groups.

To succeed, you should be comfortable reviewing campaign data, identifying digital trends, and applying effective strategies for clients. A top-performing strategist is analytical, detail-oriented, and thrives in a collaborative team environment.

Qualifications

• Analytical mindset with ability to interpret campaign data and draw actionable insights.
• Experience measuring marketing metrics and optimizing digital campaigns.
• Strong communication skills and ability to present findings to cross-functional teams.

Responsibilities

• Monitor, collect, and analyze campaign data to inform optimization.
• Develop digital marketing strategies to meet client goals and revenue targets.
• Collaborate with sales and marketing to present results and drive growth.
• Join client meetings to support closing digital accounts and upsell opportunities.
• Lead weekly adjustments to campaigns across SEM, Display, Video, and connected TV.
• Provide ongoing digital training and knowledge sharing within the team.

Skills

Analytical thinking

Digital marketing metrics

Communication

Campaign optimization

Sales collaboration

Attention to detail

Google Ads

Education

Bachelor's degree preferred

Tools

Google Ads

Google Analytics

Job description

Zimmer Communications is seeking a Digital Marketing Strategist to join our digital marketing team. You will monitor, analyze and optimize campaigns, develop strategies and present insights to the sales and marketing groups.

To succeed, you should be comfortable reviewing campaign data, identifying digital trends, and applying effective strategies for clients. A top-performing strategist is analytical, detail-oriented, and thrives in a collaborative team environment.