Digital Marketing Strategist

Zimmer Radio and Marketing Group; Columbia Township (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Zimmer Communications is seeking a Digital Marketing Strategist to join our digital marketing team. You will monitor, analyze and optimize campaigns, develop strategies and present insights to the sales and marketing groups.

To succeed, you should be comfortable reviewing campaign data, identifying digital trends, and applying effective strategies for clients. A top-performing strategist is analytical, detail-oriented, and thrives in a collaborative team environment.

Qualifications

• Analytical mindset with ability to interpret campaign data and draw actionable insights.
• Experience measuring marketing metrics and optimizing digital campaigns.
• Strong communication skills and ability to present findings to cross-functional teams.

Responsibilities

• Monitor, collect, and analyze campaign data to inform optimization.
• Develop digital marketing strategies to meet client goals and revenue targets.
• Collaborate with sales and marketing to present results and drive growth.
• Join client meetings to support closing digital accounts and upsell opportunities.
• Lead weekly adjustments to campaigns across SEM, Display, Video, and connected TV.
• Provide ongoing digital training and knowledge sharing within the team.

Skills

Analytical thinking

Digital marketing metrics

Communication

Campaign optimization

Sales collaboration

Attention to detail

Google Ads

Education

Bachelor's degree preferred

Tools

Google Ads

Google Analytics

Job description

Digital Marketing Strategist

Our purpose is to help our clients' business grow. Our efforts will be focused on developing ourselves through training and coaching. We'll accomplish this through an environment where exceeding company standards, continual improvement, initiative and innovation are recognized and rewarded.

Zimmer Communications will be a vital part of the community by being a free source for news, entertainment and information. We will also be involved in helping the various public service initiatives in each local market. The outgrowth of our work together will result in a sense of pride, a spirit of involvement, personal accomplishment and partnership.

Job Description :

Zimmer Communications is growing! Zimmer is looking for a digital marketing analyst to join our digital marketing team. Your responsibilities will include monitoring, collecting and analyzing campaign data, optimizing digital campaign performance, creating client presentations and communicating with the sales and marketing team on digital campaigns.

To be successful as a digital marketing analyst, you should be comfortable reviewing and analyzing campaign data with the ability to identify digital trends and the most effective digital strategies for clients. A top-performing digital marketing analyst should be analytical, detail-oriented, organized and communicate clearly within a team environment.

Primary Responsibilities :

• B2B digital sales-current and new accounts
• Management of both large and small digital campaigns including SEM, Display, Video, Remarketing and Connected TV
• Join sales team on client meetings to help close digital accounts
• Ownership of digital marketing strategies to hit client goals
• Development of digital strategies with internal team to hit revenue goals
• Monitor and adjust digital campaigns weekly to achieve client goals
• Work with leadership team to innovate and grow the digital department
• Meet with sales staff regularly to provide support and feedback on digital platforms
• Conduct monthly meetings with current digital clients to review analytics and pacing to client goals and objectives
• Execute digital training for sales management, account executives and other team members
• Continue to grow the digital department and revenue with new technology and capabilities to maintain a competitive advantage in the market for Zimmer Communications

Qualifications :

• 2 years working in digital marketing or equivalent experience
• Google Ads Search Certification
• Google Analytics Individual Qualification (familiarity with GA4 preferred)
• Understanding of digital marketing metrics and experience analyzing digital marketing performance
• Experience managing Google Ads search campaigns
• Working knowledge of Google Analytics
• Working knowledge of targeted display, video (YouTube) and streaming TV advertising.
• Working knowledge of new digital media capabilities.
• Effective relationship building, customer service, communication and negotiation skills
• College degree preferred
• Passionate about new and emerging marketing technology
• Goal-oriented with a passion for helping clients grow
• Sales driven, marketing minded

More Information :

Zimmer Communications is an equal opportunity employer.