Growth-Focused Category Manager, Cakes & Take Home

Inspire; Canton (MA); On-site; USD 80,000 - 133,000; Full time

Job summary

Inspire seeks an Associate Category Management Manager to support Baskin-Robbins U.S. core and existing product lines for Cakes and Take Home.

The role partners with senior leaders to define objectives and strategies for the coming year and beyond, ensuring effective execution of launches and category tactics. The candidate will work across marketing, culinary, and operations to develop calendars, forecasts, and initiatives that drive sales and profitability while maintaining brand storytelling

Qualifications

• 4 year degree in marketing, business management or related field.
• Experience in marketing, brand strategy, category management or related expertise.
• Ability to thrive in a fast-paced environment and manage multiple priorities.
• Strong communication and presentation skills, with the ability to translate strategy into actionable plans.

Responsibilities

• Execute product launches and category programs for Cakes and Take Home.
• Prepare readiness materials, planograms, testing, and communications for launches.
• Collaborate with digital and IT teams to support category on POS and digital channels.
• Draft pricing strategies and briefs based on performance and market trends.
• Ensure product positioning and storytelling across marketing assets.

Skills

Marketing strategy

Brand management

Category management

Cross-functional collaboration

Business acumen

Education

Bachelor's degree in Marketing, Business or related field

Tools

PowerPoint

Excel

Job description

Inspire seeks an Associate Category Management Manager to support Baskin-Robbins U.S. core and existing product lines for Cakes and Take Home.

The role partners with senior leaders to define objectives and strategies for the coming year and beyond, ensuring effective execution of launches and category tactics. The candidate will work across marketing, culinary, and operations to develop calendars, forecasts, and initiatives that drive sales and profitability while maintaining brand storytelling