Category Growth Manager - Data-Driven Shopper Insights

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Lotus Bakeries seeks a Category Development Manager to drive category growth initiatives in partnership with Sales and Marketing. You will craft category strategies, leverage Nielsen/IRI data and retailer insights to optimize assortment, promotions and in-store visibility.

You will collaborate with internal teams and retail partners to translate growth plans into actionable programs that boost shopper engagement and retailer performance.

Qualifications

• 3–5+ years in category management or trade marketing in CPG.
• Experience with Nielsen, IRI, and retailer POS systems.
• Proven cross-functional collaboration skills.
• Strong data-driven growth track record.

Responsibilities

• Lead category strategy development and translate growth plans into actionable customer/category plans across assortment, shelves and promotions.
• Define targets, monitor performance, and optimize execution to drive category and brand success.
• Develop strategic recommendations for product assortment, promotions, and in-store visibility to boost shopper engagement and sales.
• Collaborate with Marketing and Sales to ensure category strategies align with brand strategies.

Skills

Analytical thinking

Strategic thinking

Cross-functional collaboration

Communication & presentation

Shopper behavior analysis

In-store marketing strategies

Tools

Nielsen

IRI

POS systems

Job description

Lotus Bakeries seeks a Category Development Manager to drive category growth initiatives in partnership with Sales and Marketing. You will craft category strategies, leverage Nielsen/IRI data and retailer insights to optimize assortment, promotions and in-store visibility.

You will collaborate with internal teams and retail partners to translate growth plans into actionable programs that boost shopper engagement and retailer performance.