Category Strategy & Launch Associate Manager

IRB USA Inspire Resources; United States; On-site; USD 80,000 - 133,000; Full time

Job summary

Inspire is seeking a Category Marketing professional to execute product launches and manage category programs for Cakes and Take Home lines. You will work with digital, IT, and culinary teams to ensure cohesive positioning across channels.

You will draft pricing strategies, briefs, and ensure consistency of the product story in all marketing assets while collaborating with leadership to meet business objectives and growth opportunities.

Qualifications

• 4 year degree in Marketing, Business Management or related field.
• 2+ years in marketing, brand strategy, category management or related expertise.
• Ability to thrive in a fast-paced environment, multi-task and be detail oriented.
• Experience with new product development preferred.
• Business acumen including market trends, consumers, competitors and P&L fluency.
• Strategic and creative thinking ability.
• Strong ability to summarize strategies into clear PowerPoint presentations.
• Self-starter with a growth mindset.
• Passion for ice cream and cake.

Responsibilities

• Participates in execution of product launches and category programs for Cakes and Take Home categories.
• Supports readiness materials, planograms, testing, communications and collaboration to ensure successful launches.
• Partners with digital and IT teams to support category on digital channels and technology (POS).
• Draft category menu and pricing strategies and briefs based on performance, trends and insights.
• Ensure product positioning and story is reflected across all marketing assets and readiness materials.
• Define product marketing objectives and strategies with Category Management Manager and Director.
• Refine product and category strategies to meet brand business objectives.
• Support programs to drive sales and traffic with business case, forecasts and profitability evaluation.
• Assist development of brand product calendar, ad-hoc projects, presentations and reports for Baskin-Robbins Marketing team.
• Collaborate with teams to support the business and stakeholders.

Skills

Marketing strategy

Brand strategy

Category management

Cross-functional collaboration

Data interpretation

Education

Bachelor's degree in Marketing, Business, or related field

Tools

PowerPoint

Excel

POS systems

Job description

Inspire is seeking a Category Marketing professional to execute product launches and manage category programs for Cakes and Take Home lines. You will work with digital, IT, and culinary teams to ensure cohesive positioning across channels.

You will draft pricing strategies, briefs, and ensure consistency of the product story in all marketing assets while collaborating with leadership to meet business objectives and growth opportunities.