Growth Engineer: AI Discoverability & SEO

Profound; New York (NY); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Equity

Benefits package

Job summary

Profound is seeking an experienced organic growth expert to own AEO and SEO and drive growth through AI answer engines and traditional search. You will turn visibility into qualified demand and work with Content, Product, and Web teams to publish data-driven insights and keep our site technically sound.

You’ll build a program that expands Profound’s presence beyond the website, run disciplined experiments, and publish findings to help define marketing best practices at the frontier of brand

Qualifications

• 5+ years in SEO or organic growth with measurable results.
• Hands-on AEO experiments; ability to explain tests, measurements and learnings.
• Strong editorial judgment; ability to write briefs, edit pages, and judge content needs.

Responsibilities

• Own our organic growth strategy and roadmap across AI answer engines and traditional search.
• Turn data into published work; create content based on demand, citations, and gaps.
• Keep the site technically sound; collaborate with Web and Engineering on crawlability and structure.
• Build presence beyond our website with PR, partnerships, and relevant coverage.
• Run disciplined experiments to test formats, structures, and distribution, and document outcomes.
• Build repeatable workflows using Profound’s AI Marketer with human review where needed.
• Understand the market beyond keywords to identify buyer intents and signals.
• Connect visibility to business results; track performance, mentions, traffic, and pipeline.
• Inform product feedback from experiments; publish learnings as playbooks for customers.
• Share learnings with industry conversations and define the role of Marketing Engineer.

Skills

SEO experience

Organic growth

AEO experiments

Technical SEO

Editorial judgment

AI tools & automation

Job description

Profound is seeking an experienced organic growth expert to own AEO and SEO and drive growth through AI answer engines and traditional search. You will turn visibility into qualified demand and work with Content, Product, and Web teams to publish data-driven insights and keep our site technically sound.

You’ll build a program that expands Profound’s presence beyond the website, run disciplined experiments, and publish findings to help define marketing best practices at the frontier of brand