Growth & Engagement Lead (CRM & Lifecycle)

TP-Link Systems Inc.; Irvine (CA); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Free snacks and drinks.

Fully paid medical, dental, and vision

401k contributions

Bi‑annual reviews and pay increases

Job summary

TP-Link Systems Inc. in Irvine, CA, is seeking a Senior Manager, User Growth & Engagement to unify fragmented user data, automate lifecycle programs, and drive activation, retention, and repeat purchases across channels.

You will lead a cross‑functional team, partner with Product and Marketing, and optimize CRM/CDP platforms to maximize customer lifetime value while navigating privacy requirements.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field.
• 6+ years in CRM, lifecycle marketing, user operations, or growth automation.
• Proven success activating and retaining large‑scale user bases (1M+ users preferred).
• Hands‑on expertise with enterprise CRM/MAP platforms — Emarsys strongly preferred; Braze, Salesforce Marketing Cloud, Klaviyo, or similar also relevant.
• Experience managing multiple user databases or audience segments across different platforms simultaneously.
• Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross‑platform identity.
• Strong technical capability in automation, segmentation, personalization, and complex customer journey design.
• Proven success developing and executing multi‑channel lifecycle programs across email, push, and in‑app messaging.
• Strong grasp of privacy regulations (GDPR, CCPA, CAN‑SPAM) and compliant communication practices.
• Experience managing community engagement platforms.
• ROI‑first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period.
• Comfortable working cross‑functionally with Product, Engineering, eCommerce, and Support.
• Consumer electronics, IoT, or app‑connected hardware experience a plus.

Responsibilities

• Build a unified user identity by integrating fragmented data across website, app, email, and retail systems.
• Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase.
• Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity.
• Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross‑sell, win‑back) to increase engagement and customer LTV.
• Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools.
• Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement.
• Own CRM/CDP platform operations including segmentation, multi‑channel campaign deployment, performance analytics, and optimization.
• Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption.
• Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value.

Skills

CRM

Lifecycle marketing

User operations

Growth automation

Emarsys

Braze

Salesforce Marketing Cloud

Klaviyo

Education

Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field

Tools

Emarsys

Braze

Salesforce Marketing Cloud

Klaviyo

Job description

TP-Link Systems Inc. in Irvine, CA, is seeking a Senior Manager, User Growth & Engagement to unify fragmented user data, automate lifecycle programs, and drive activation, retention, and repeat purchases across channels.

You will lead a cross‑functional team, partner with Product and Marketing, and optimize CRM/CDP platforms to maximize customer lifetime value while navigating privacy requirements.