CRM & In-App Marketing Lead: Lifecycle Focus

TP-Link NA

Irvine, Northern (CA, KY)

Hybrid

USD 74,000 - 100,000

Full time

5 days ago

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Benefits offered by this job

Medical, dental, vision insurance

401k contributions

Bi-annual reviews

Gym health & wellness benefits

Quarterly team-building events

Job summary

TP-Link Systems Inc. is seeking a data-driven Email & App Marketing Specialist to drive engagement and revenue in the US market. You will plan and execute lifecycle email campaigns, manage CRM initiatives, and develop in-app marketing for Tether and Deco apps.

The ideal candidate has hands-on experience with lifecycle marketing, email automation, audience segmentation, and app engagement strategies. Collaboration with cross-functional teams will optimize campaigns and promote Wi‑Fi upgrades and

Qualifications

Bachelor's degree required.
3+ years of experience in lifecycle marketing, email marketing, or CRM management within the US market.
App Marketing & Push Experience: hands‑on experience creating in‑app messages, push notifications, and lifecycle triggers in native iOS/Android apps.

Responsibilities

Plan, schedule, and send promotional lifecycle email campaigns for US market.
Craft subject lines, copy, and CTAs optimized for US consumers.
Segment US subscribers by hardware usage, app activity, lifecycle stage, and engagement.
Design in‑app messages and push campaigns for Tether and Deco apps in the US.
Drive awareness of app features, firmware updates, and paid subscription services.