Lifecycle Email & App Growth Specialist

TP-Link Systems Inc.; United States; On-site; USD 74,000 - 100,000; Full time

Benefits offered by this job

Medical + dental + vision

401k

Performance reviews

Gym membership

Team events

Job summary

TP-Link Systems Inc. in the United States is seeking a detail-oriented Email & App Marketing Specialist to drive engagement, retention, and revenue in the US market.

You will plan and execute lifecycle email campaigns, manage CRM initiatives, and develop targeted in-app marketing within the Tether and Deco app ecosystems. The ideal candidate will have hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies.

Qualifications

• 3+ years of lifecycle marketing, email marketing, or CRM management in the US market.
• App marketing and push notification experience in iOS/Android apps.
• Proficiency with modern email/CRM platforms and advanced segmentation logic.

Responsibilities

• US Email Marketing & CRM Calendar: plan, schedule, and send campaigns for the US market.
• App Marketing Ownership: design and deploy in-app messages and push promotions for US users.

Skills

Lifecycle marketing

Email marketing

CRM management

App marketing

Push notifications

Data analysis

Segmentation

Education

Bachelor's degree

Tools

Klaviyo

HubSpot

Braze

Job description

TP-Link Systems Inc. in the United States is seeking a detail-oriented Email & App Marketing Specialist to drive engagement, retention, and revenue in the US market.

You will plan and execute lifecycle email campaigns, manage CRM initiatives, and develop targeted in-app marketing within the Tether and Deco app ecosystems. The ideal candidate will have hands-on experience with lifecycle marketing, email automation, audience segmentation, and mobile app engagement strategies.