Growth & Engagement Director: Apps & Retention Lead

Turner Services Inc.; Atlanta (GA); On-site; USD 123,000 - 228,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Life and disability insurance

Retirement savings plan

Paid holidays

Sick time

Job summary

Warner Bros. Discovery in Atlanta, GA is seeking a data‑driven Director of Growth & Engagement to lead paid performance marketing and ASO for Bleacher Report’s digital products.

This role owns the end‑to‑end growth engine from acquisition through activation and retention, managing a small team and budget to deliver scalable, efficient growth. The ideal candidate has 7–10+ years in growth or mobile app marketing, deep expertise in paid channels and mobile attribution, and a proven ability to

Qualifications

• 7–10+ years in growth/marketing or mobile app marketing.
• Deep expertise in paid acquisition & mobile attribution (e.g., Branch, AppsFlyer).
• Proven track record optimizing CAC, LTV, ROAS at scale.

Responsibilities

• Own and scale all paid acquisition channels (social, search, programmatic, app install networks).
• Develop full‑funnel strategies to drive high‑quality user growth and engagement.
• Lead budget allocation, forecasting, and pacing across channels.
• Test and iterate on creatives, targeting, and bidding strategies to improve performance.
• Own ASO strategy across App Store and Google Play; coordinate with product/design.

Skills

Growth marketing

People management

Analytical skills

Mobile app marketing

Performance marketing

Data-driven decisions

Channel diversification

Tools

ASO tools

Branch

AppsFlyer

Job description

Warner Bros. Discovery in Atlanta, GA is seeking a data‑driven Director of Growth & Engagement to lead paid performance marketing and ASO for Bleacher Report’s digital products.

This role owns the end‑to‑end growth engine from acquisition through activation and retention, managing a small team and budget to deliver scalable, efficient growth. The ideal candidate has 7–10+ years in growth or mobile app marketing, deep expertise in paid channels and mobile attribution, and a proven ability to