Growth & Engagement Lead, Content & Apps Strategy

DT; Austin (TX); Hybrid; USD 124,000 - 186,000; Full time

Benefits offered by this job

stock options

unlimited PTO

performance based bonuses

Job summary

Digital Turbine is seeking a Growth and Engagement Lead to bridge content strategy, product engineering, and monetization. You will drive audience growth across existing and future content surfaces, shaping the audience strategy for next-gen app experiences through personalization, distribution, and engagement mechanics.

This role requires a rare blend of content intuition and technical growth tactics, with a strong emphasis on CRM, lifecycle engagement, and CRO.

Qualifications

• 6 years of proven track record in a modern, content-driven growth mandate.
• Experience helping architect new or rebuilt app experiences, connecting audience insight with content strategy, personalization, and growth tactics.
• Ability to design algorithmic feed strategies and treat content as a product through rigorous testing.

Responsibilities

• Own channel & personalization strategy, distribute content across app surfaces, feeds, and notifications, collaborate with Product on personalization engines and A/B testing.
• Design and implement growth strategy for new and rebuilt app experiences, translate insights into product requirements and launch plans.
• Lead lifecycle engagement with Marketing to craft CRM tactics including push notifications and segmentation to nurture users and boost retention.
• Maximize monetization by optimizing advertiser-sponsored content and testing headlines/formats with ROI data for Ad Sales.
• Define growth metrics, build dashboards, and drive CRO mindset to identify opportunities in user funnels.
• ASO strategies to improve app store ratings and translate content quality into organic growth.

Skills

Growth strategy

Cross-functional collaboration

Analytics & CRO

Personalization

Job description

Digital Turbine is seeking a Growth and Engagement Lead to bridge content strategy, product engineering, and monetization. You will drive audience growth across existing and future content surfaces, shaping the audience strategy for next-gen app experiences through personalization, distribution, and engagement mechanics.

This role requires a rare blend of content intuition and technical growth tactics, with a strong emphasis on CRM, lifecycle engagement, and CRO.