Director, Growth & Engagement

Turner Services Inc.; Atlanta (GA); On-site; USD 123,000 - 228,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Life and disability insurance

Retirement savings plan

Paid holidays

Sick time

Job summary

Warner Bros. Discovery in Atlanta, GA is seeking a data‑driven Director of Growth & Engagement to lead paid performance marketing and ASO for Bleacher Report’s digital products.

This role owns the end‑to‑end growth engine from acquisition through activation and retention, managing a small team and budget to deliver scalable, efficient growth. The ideal candidate has 7–10+ years in growth or mobile app marketing, deep expertise in paid channels and mobile attribution, and a proven ability to

Qualifications

• 7–10+ years in growth/marketing or mobile app marketing.
• Deep expertise in paid acquisition & mobile attribution (e.g., Branch, AppsFlyer).
• Proven track record optimizing CAC, LTV, ROAS at scale.

Responsibilities

• Own and scale all paid acquisition channels (social, search, programmatic, app install networks).
• Develop full‑funnel strategies to drive high‑quality user growth and engagement.
• Lead budget allocation, forecasting, and pacing across channels.
• Test and iterate on creatives, targeting, and bidding strategies to improve performance.
• Own ASO strategy across App Store and Google Play; coordinate with product/design.

Skills

Growth marketing

People management

Analytical skills

Mobile app marketing

Performance marketing

Data-driven decisions

Channel diversification

Tools

ASO tools

Branch

AppsFlyer

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job

We’re looking for a data-driven, hands‑on Director of Growth & Engagement to lead paid performance marketing and app store optimization efforts. This leader will own the end-to-end growth engine—from acquisition through engagement efficiency—driving measurable impact across installs, activation, and retention. This role combines strategic leadership with operational excellence, managing a small high‑impact team and budget to deliver scalable, efficient growth for Bleacher Report’s digital products.

• Own and scale all paid acquisition channels (e.g., paid social, search, programmatic, app install networks) with a focus on CAC and LTV optimization
• Develop full‑funnel strategies to drive high‑quality user growth and engagement
• Lead budget allocation, forecasting, and pacing across channels to maximize efficiency and incrementality
• Test and iterate on creatives, targeting, and bidding strategies to unlock performance gains
• Partner cross‑functionally to define measurement frameworks
• Own ASO strategy across App Store and Google Play, inclusive of listing experimentation, keyword strategy, competitive positioning, and more
• Partner with product and design to align store presence with in‑app experience and growth goals
• Manage and develop a small team of growth marketers across performance marketing and ASO

The Essentials

• 7–10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
• Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.)
• Proven track record optimizing CAC, LTV, and ROAS at scale
• Strong hands‑on experience with ASO tools and strategies
• Experience managing agencies and external partners
• Prior people management experience (direct management of at least 1–2 team members)
• Highly analytical, with strong comfort using data to drive decisions and influence stakeholders
• Experience in consumer apps, media, sports, or engagement‑driven platforms

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees.

Pay Range: $122,500.00 - $227,500.00 salary per year.

• Other rewards may include annual bonuses, short‑and long‑term incentives, and program‑specific awards.
• In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.