Growth‑Driven Website Performance Analyst

Brandon Advertising Inc.; Charleston (SC); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Top-tier insurance

Flexible PTO

401(k) match

Job summary

Brandon Advertising Inc. is seeking a Dynamic Website Performance Analyst to convert multifaceted digital marketing data into growth strategies. You will audit performance data, build client dashboards, and deliver data-backed recommendations to improve conversions and ROI across websites, e-commerce, and paid media.

You will collaborate with marketing, media, development, SEO, and strategy teams to craft compelling data narratives guiding smart decisions for clients.

Qualifications

• Bachelor's degree in a quantitative or business field with 1–2 years of web/marketing analytics experience
• Proficiency in GA4 and Google Tag Manager
• Experience building interactive dashboards using Looker Studio/Data Studio, Power BI, Tableau, or similar tools
• SQL for data extraction and data connectors (e.g., Supermetrics, Fivetran)
• Familiarity with paid media platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and marketing automation/CRM tools
• Strong analytical mindset, problem-solving, attention to detail, and ability to translate data into actionable insights

Responsibilities

• Aggregate, clean, and blend performance data from web analytics, paid media, marketing automation, and CRM sources
• Analyze web traffic, user behavior, funnels, and paid performance to surface optimization recommendations
• Implement, audit, and maintain tracking using Google Tag Manager for accurate conversion tracking
• Build, maintain, and automate client dashboards communicating marketing performance and impact
• Assist CRO and A/B testing initiatives with data-driven evaluation
• Translate complex data into clear, visually compelling client presentations

Skills

GA4 proficiency

GTM proficiency

Dashboard storytelling

SQL querying

Analytical mindset

Attention to detail

Education

Bachelor's degree in quantitative or business field

Tools

Looker Studio/Data Studio

Power BI

Tableau

Whatgraph/Funnel.io

Job description

Brandon Advertising Inc. is seeking a Dynamic Website Performance Analyst to convert multifaceted digital marketing data into growth strategies. You will audit performance data, build client dashboards, and deliver data-backed recommendations to improve conversions and ROI across websites, e-commerce, and paid media.

You will collaborate with marketing, media, development, SEO, and strategy teams to craft compelling data narratives guiding smart decisions for clients.