Performance-Driven Digital Marketing Strategist

Red E, LLC; Fargo (ND); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

401(k) retirement plan with company‑mP

Health, dental, and vision insurance

Life and disability insurance

PTO and holidays

Profit sharing

Job summary

Red E is seeking a Digital Marketing Strategist to own paid digital advertising, e‑commerce performance, and conversion optimization. You will independently manage campaigns, analyze results, and implement improvements that drive measurable revenue growth.

You will track key metrics, run A/B tests, and develop dashboards to reveal performance insights. The role emphasizes ownership, data-driven decisions, and cross‑functional collaboration with marketing and sales.

Qualifications

• 5+ years hands-on digital advertising experience.
• Advanced knowledge of Google Ads, Meta Ads, GA4, and GTM.
• Experience with e-commerce analytics, conversion tracking, and optimization.
• Strong analytical and problem-solving skills with the ability to turn data into actionable improvements.
• Ability to independently manage campaigns, analyze results, and adjust performance.
• Familiarity with WooCommerce, WordPress, HubSpot, and Google Merchant Center is preferred.

Responsibilities

• Develop, manage, and optimize Google Ads, Shopping, Meta ads, and retargeting campaigns.
• Manage budgets and continually optimize campaigns for ROI.
• Track and analyze CPL, CPA, CTR, conversions, sales, and revenue.
• Analyze website traffic and user behavior to increase sales and generate leads.
• Conduct A/B testing on ads, landing pages, and content to improve performance.
• Identify opportunities to improve conversion rates and reduce cart abandonment.
• Track qualified leads through the sales process to measure revenue impact.
• Develop and maintain dashboards providing marketing performance insights.
• Identify and implement new digital advertising strategies to support growth.
• Collaborate with marketing, sales, and other teams to align efforts with business goals.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

WooCommerce

WordPress

HubSpot

Google Merchant Center

Digital advertising

Analytics

Tools

Google Merchant Center

WordPress

WooCommerce

HubSpot

Google Tag Manager

GA4

Job description

Red E is seeking a Digital Marketing Strategist to own paid digital advertising, e‑commerce performance, and conversion optimization. You will independently manage campaigns, analyze results, and implement improvements that drive measurable revenue growth.

You will track key metrics, run A/B tests, and develop dashboards to reveal performance insights. The role emphasizes ownership, data-driven decisions, and cross‑functional collaboration with marketing and sales.