Growth-Driven Digital Marketing Manager (Hospitality)

Rock & Brews Restaurants; Manhattan Beach (CA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Complimentary meals & dining discounts

Job summary

Rock & Brews Restaurants is seeking a Digital Marketing Manager to own loyalty, email, SMS, social, web and paid media campaigns. You will report to the Chief of Staff and collaborate with operators, franchisees, agencies and leadership to plan, launch, and measure results.

The role is hands-on, high-visibility, and requires building journeys, offering personalization, and driving guest engagement across multiple channels. 3+ years in hospitality marketing and a passion for live events are ideal.

Qualifications

• 3+ years of marketing experience, ideally in restaurants, hospitality, entertainment, lifestyle, or a multi-location consumer brand.
• Hands-on experience with loyalty, CRM, email marketing, or guest engagement programs (strongly preferred).
• Solid working knowledge of social media, paid digital, and email best practices.
• An analytical mindset, with the ability to turn campaign data into decisions.
• Strong project management skills, so you can keep many campaigns, locations, and partners moving at once.
• Clear, confident writing and communication.
• Basic graphic design skills and comfort with common marketing and creative platforms.
• A collaborative style that works well with operators, franchisees, vendors, and agencies.

Responsibilities

• Grow our loyalty program: manage enrollment, engagement, visit frequency, retention, and guest spend.
• Design and manage member offers, rewards, segments, and communications.
• Build automated guest journeys (welcome, birthday, win-back, re-engagement, promos).
• Lead email, SMS and CRM: plan, build and send campaigns; drive segmentation and testing; ensure site accuracy.
• Run social media: manage channels and content calendar; create content with partners.
• Launch campaigns: coordinate timelines, creative, and regional/local promotions.
• Support restaurants and franchisees: local store marketing and events; protect brand standards.
• Manage paid media: plan campaigns across Meta, Google, YouTube; track metrics; optimize.

Skills

Loyalty & CRM

Email marketing

Social media

Paid digital

Analytics mindset

Project management

Clear writing

Graphic design basics

Collaborative teamwork

Job description

Rock & Brews Restaurants is seeking a Digital Marketing Manager to own loyalty, email, SMS, social, web and paid media campaigns. You will report to the Chief of Staff and collaborate with operators, franchisees, agencies and leadership to plan, launch, and measure results.

The role is hands-on, high-visibility, and requires building journeys, offering personalization, and driving guest engagement across multiple channels. 3+ years in hospitality marketing and a passion for live events are ideal.