Growth-Driven Product Marketing Lead, Self-Serve

Coda; United States; Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health care

Insurance options

401(k) matching

Parental leave

Paid time off & holidays

Stipends for home office & well-being

Professional development budget

Job summary

Superhuman seeks a Head of Product Marketing, Self-Serve Growth to shape how millions discover, adopt, and expand use of the Superhuman suite. You’ll define the product marketing strategy for our self-serve engine, linking audience insights to positioning and GTM across the customer journey.

You’ll lead a team of product marketers, partner with Growth, Product, Lifecycle Marketing, Sales, and PMMs to turn customer and market intelligence into scalable growth programs and cohesive, customer-first

Qualifications

• 10+ years in Product Marketing or Growth with leadership experience.
• Experience in PLG or self-serve business models.
• Strong storytelling and data-driven decision making.

Responsibilities

• Define self-serve growth strategy and GTM for multi-product bundles.
• Lead audience research and segmentation to guide product roadmaps.
• Build scalable growth programs and measurable adoption.
• Collaborate with Growth, Lifecycle Marketing, Sales, and Product leadership.
• Hire, mentor, and develop a high-performing PMM team.

Skills

Product Marketing

Growth

People Leadership

PLG / self-serve

Analytics

Storytelling

Tools

SQL

GA Analytics

Job description

Superhuman seeks a Head of Product Marketing, Self-Serve Growth to shape how millions discover, adopt, and expand use of the Superhuman suite. You’ll define the product marketing strategy for our self-serve engine, linking audience insights to positioning and GTM across the customer journey.

You’ll lead a team of product marketers, partner with Growth, Product, Lifecycle Marketing, Sales, and PMMs to turn customer and market intelligence into scalable growth programs and cohesive, customer-first