Growth-Driven Product Marketing Lead

Opendoor; Miami (FL); Presencial; USD 120.000 - 190.000; Jornada completa

Descripción de la vacante

Opendoor is seeking a strategic, data-driven Product Marketing Lead to own go-to-market strategy, positioning, and competitive intelligence for real estate tech products. You will collaborate with Product, Brand, Sales, and Customer Success to drive revenue, adoption, and market leadership.

You will lead an AI-assisted approach to market insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission to power life’s progress, one move at a

Formación

• 8+ years of product marketing or related experience in B2B technology
• Proven track record launching GTM programs and driving revenue
• Experience building competitive intelligence programs with AI-assisted methods
• Exceptional written and verbal communication
• Strong cross-functional influencing skills
• Data-driven with experience CRM/MA and analytics
• Experience creating scalable playbooks and governance around PMM assets
• Preferred: experience in consumer marketplaces/proptech/real estate tech

Responsabilidades

• Own end-to-end GTM planning for new products and major releases
• Develop launch playbooks, asset requirements, timelines, risk management, and post-launch optimization
• Ensure GTM plans are aligned with objectives and coordinated across Product, Growth, Sales, and CS
• Define differentiated positioning and compelling messaging
• Create core content and enablement assets for sales and partners
• Maintain a consistent brand voice and market-facing Narratives across channels
• Build and lead an AI-assisted competitive intelligence program
• Deliver analyses, feature comparisons, pricing benchmarks, and market signals
• Create and maintain battle cards and intelligence briefings
• Maintain PMM assets as the single source of truth
• Govern PMM assets with version control and up-to-date documentation
• Establish PMM standards for scalable execution
• Partner with Product to translate roadmaps into market offerings
• Collaborate with Sales to drive pipelines and accelerate revenue
• Coordinate with Analytics to track success metrics
• Develop enablement programs and launch content
• Lead market research and capture customer insights
• Own PMM budget and mentor team members

Conocimientos

B2B tech

SaaS

Cross-functional leadership

Strong writing

AI-enabled research

CRM/Marketing Automation

Herramientas

Salesforce

HubSpot

Looker

Tableau

AI-enabled tools

Descripción del empleo

Opendoor is seeking a strategic, data-driven Product Marketing Lead to own go-to-market strategy, positioning, and competitive intelligence for real estate tech products. You will collaborate with Product, Brand, Sales, and Customer Success to drive revenue, adoption, and market leadership.

You will lead an AI-assisted approach to market insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission to power life’s progress, one move at a