Growth-Driven Product Marketing Lead

Opendoor

Miami (FL)

On-site

USD 120,000 - 190,000

Full time

14 days+

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Job summary

Opendoor is seeking a strategic, data-driven Product Marketing Lead to own go-to-market strategy, positioning, and competitive intelligence for real estate tech products. You will collaborate with Product, Brand, Sales, and Customer Success to drive revenue, adoption, and market leadership.

You will lead an AI-assisted approach to market insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission to power life’s progress, one move at a

Qualifications

8+ years of product marketing or related experience in B2B technology
Proven track record launching GTM programs and driving revenue
Experience building competitive intelligence programs with AI-assisted methods
Exceptional written and verbal communication
Strong cross-functional influencing skills
Data-driven with experience CRM/MA and analytics
Experience creating scalable playbooks and governance around PMM assets
Preferred: experience in consumer marketplaces/proptech/real estate tech

Responsibilities

Own end-to-end GTM planning for new products and major releases
Develop launch playbooks, asset requirements, timelines, risk management, and post-launch optimization
Ensure GTM plans are aligned with objectives and coordinated across Product, Growth, Sales, and CS
Define differentiated positioning and compelling messaging
Create core content and enablement assets for sales and partners
Maintain a consistent brand voice and market-facing Narratives across channels
Build and lead an AI-assisted competitive intelligence program
Deliver analyses, feature comparisons, pricing benchmarks, and market signals
Create and maintain battle cards and intelligence briefings
Maintain PMM assets as the single source of truth
Govern PMM assets with version control and up-to-date documentation
Establish PMM standards for scalable execution
Partner with Product to translate roadmaps into market offerings
Collaborate with Sales to drive pipelines and accelerate revenue
Coordinate with Analytics to track success metrics
Develop enablement programs and launch content
Lead market research and capture customer insights
Own PMM budget and mentor team members