Lifecycle Marketing Manager, Seller Engagement

Opendoor

Miami (FL)

On-site

USD 110,000 - 150,000

Full time

14 days+

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Job summary

Opendoor is hiring a Marketing Manager, Seller Engagement to run the day-to-day execution and optimization of our Seller lifecycle program across email, SMS, and push. You’ll translate strategy into campaigns in market, build audiences, journeys, and triggers in Iterable, QA what goes live, and analyze performance for continuous improvement.

This is a hands-on role focused on turning customer problems into executable lifecycle plans, embedding AI throughout development, QA, analysis, and

Qualifications

Strong hands-on experience with multi‑channel platforms like Iterable, Braze, Customer.io, Klaviyo.
Solid lifecycle fundamentals: segmentation, personalization, triggers, journeys, suppression, cadence.
Proven record designing meaningful experiments and a strong test‑and‑learn bar.
Excellent analytical instincts for interpreting campaign and funnel performance.

Responsibilities

Translate Lifecycle priorities into campaigns, journeys, audiences, and channel plans across email, SMS, and push.
Build and manage a robust test‑and‑learn roadmap with hypotheses and experiments.
Analyze performance and turn data into actionable recommendations beyond opens and clicks.
Keep the lifecycle program clean: correct audiences, triggers, suppressions, and frequency.
Partner with Analytics and Data Science as needed and leverage AI to elevate execution quality.