AI-Driven Product Marketing Leader, Real Estate Platform

Dealpath; San Francisco (CA); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Hybrid 3 days in office policy

Flexible Spending Account

401(k)

Company sponsored commuter benefits

Flexible time off policy

Catered lunches and snacks

Monthly wellness reimbursement

Job summary

Dealpath is seeking a Senior Product Marketing Manager to shape positioning, launch strategies, and growth for our AI-powered real estate platform. You will integrate insights from customer research, market dynamics, and product capabilities to drive adoption across institutional CRE clients.

You will lead GTM for major launches, build messaging, and collaborate with Product, Sales, Customer Success, and Revenue teams to optimize pricing, packaging, and growth strategies, while leveraging AI to

Qualifications

• 7+ years of B2B product marketing experience in enterprise SaaS, proptech, fintech, or related complex tech.
• Strong strategic thinking and ability to translate insights into GTM plans.
• Proven track record owning positioning, messaging, launches, and GTM for sophisticated products.
• Analytical mindset with the ability to turn data into decisions and recommendations.
• Experience with market research, competitive intel, win/loss, ICP/segmentation, pricing.
• Ability to influence cross-functional stakeholders without direct authority.
• Excellent written and verbal communication, with ability to simplify complex concepts.

Responsibilities

• Own positioning, messaging, and value propositions for Dealpath platform across audiences.
• Lead GTM strategy and product launches with cross-functional teams.
• Develop customer, market, and competitive intelligence to inform product and marketing.
• Refine ICPs, personas, use cases, pricing, and packaging strategy with stakeholders.
• Enable sales with narratives, battlecards, and training; inform product roadmap.

Skills

Product marketing

Strategic thinking

Cross-functional leadership

Data-driven decisions

AI fluency

Education

BA/BS in Marketing or Business Administration

Tools

AI tools

Job description

Dealpath is seeking a Senior Product Marketing Manager to shape positioning, launch strategies, and growth for our AI-powered real estate platform. You will integrate insights from customer research, market dynamics, and product capabilities to drive adoption across institutional CRE clients.

You will lead GTM for major launches, build messaging, and collaborate with Product, Sales, Customer Success, and Revenue teams to optimize pricing, packaging, and growth strategies, while leveraging AI to