Growth-Driven Product Marketing Lead

RS Americas; Fort Worth (TX); On-site; USD 100,000 - 150,000; Full time

Job summary

RS Americas is seeking a Product Marketing Manager to drive end-to-end product commercialization, aligning Product, Marketing, Sales, and Supply Chain to maximize value for customers, suppliers, and the business. The role spans market insights, messaging, and lifecycle planning to fuel profitable growth.

The successful candidate will lead launches, define positioning, and collaborate with cross-functional teams to accelerate revenue, market share, and customer value in a fast-paced B2B

Qualifications

• 5-8+ years of experience in Product Marketing, Product Management, or related B2B roles.
• Experience developing and executing go-to-market, commercialization, or growth strategies.
• Proven track record of leading cross-functional initiatives and influencing stakeholders across sales, marketing, product, supply chain, and supplier organizations.
• Experience using market, customer, and business performance data to drive commercial decisions and outcomes.

Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Lead product launches and commercialization initiatives across cross-functional teams.
• Define product positioning, messaging, and value propositions.
• Identify growth opportunities through market, customer, and competitive insights.
• Partner with Sales and suppliers to drive product adoption and revenue growth.
• Support portfolio management, lifecycle planning, and category growth initiatives.
• Measure and communicate product performance through KPIs and business reviews.
• Build strong relationships across Product, Marketing, Sales, Supply Chain, Sourcing, and supplier organizations.

Skills

Product marketing

Go-to-market strategy

Cross-functional leadership

Market analysis

Stakeholder management

Prioritization

Communication skills

Tools

CRM systems

BI platforms

Job description

RS Americas is seeking a Product Marketing Manager to drive end-to-end product commercialization, aligning Product, Marketing, Sales, and Supply Chain to maximize value for customers, suppliers, and the business. The role spans market insights, messaging, and lifecycle planning to fuel profitable growth.

The successful candidate will lead launches, define positioning, and collaborate with cross-functional teams to accelerate revenue, market share, and customer value in a fast-paced B2B