Growth‑Driven Product Marketing Manager

MaintainX; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

MaintainX is a leading mobile-first work execution platform for industrial and frontline teams. We are seeking a Product Marketing professional to drive market readiness, messaging, and enablement across product launches from alpha to GA.

You will own how products reach customers, build collateral, and collaborate with Demand Gen to align campaigns with sales. Autonomy grows as you demonstrate impact, with quarterly priorities shaped by business needs.

Qualifications

• 2-4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
• You've taken a product launch from plan to release and can tell us what worked and what didn't
• You write clearly and present with confidence to sales, product and executive audiences
• You've worked with go-to

Responsibilities

• Own how your products reach the market, from first alpha to GA.
• Plan and run launches for mid-tier (P2) products end to end, and lead a major workstream on our biggest (P1) launches, so sales and customer teams are ready on launch day.
• Shape messaging, positioning and naming with your product counterpart so technical capabilities land as clear value for both the buyer and the frontline technician.
• Build the collateral, video scripts and enablement that help reps close faster and help customers adopt what we ship.
• Partner with Demand Gen on campaign messaging and review what goes to market.
• Use analytics tools, customer conversations and market research to understand buyers, and own an adoption goal, shared with your product counterpart, that we review every week.
• Within six to twelve months, product, sales and marketing should see you as the person to ask about your products. You'll have real autonomy to set strategy with your product counterpart and bring recommendations to your manager. Your priorities will shift each quarter with what the business needs.

Skills

Product marketing

Go-to-market launches

Clear written communication

Sales enablement

Job description

MaintainX is a leading mobile-first work execution platform for industrial and frontline teams. We are seeking a Product Marketing professional to drive market readiness, messaging, and enablement across product launches from alpha to GA.

You will own how products reach customers, build collateral, and collaborate with Demand Gen to align campaigns with sales. Autonomy grows as you demonstrate impact, with quarterly priorities shaped by business needs.