Product Marketing Manager - Growth & Launch Leader

RS; Fort Worth (TX); Presencial; USD 95.000 - 140.000; Tempo integral

Resumo da vaga

RS Group seeks a Product Marketing Manager in the United States to lead end-to-end product commercialization, align cross-functional teams, and maximize value for customers, suppliers, and the business. The role spans product, marketing, sales, technical, supply chain, and eCommerce, driving profitable growth through well-defined go-to-market plans.

The ideal candidate will define positioning, messaging, and value propositions; identify growth opportunities from market and customer insights; and

Qualificações

• Product marketing, category management, product management, or commercialization experience.
• Experience developing and executing go-to-market strategies.
• Strong cross-functional leadership and stakeholder management skills.
• Ability to analyze market, customer, and business performance data to inform decisions.
• Experience managing multiple priorities in a fast-paced commercial environment.
• Strong communication, presentation, and influencing skills.
• Experience working with sales teams to drive growth and adoption.
• Desirable: experience in industrial distribution, manufacturing, or B2B environments.
• Portfolio management and product lifecycle management experience.
• Knowledge of eCommerce, digital marketing, or customer acquisition strategies.
• Experience leading large-scale product launches or transformation initiatives.
• Familiarity with CRM, BI, and analytics platforms.
• Demonstrated success delivering measurable growth in revenue, market share, product adoption, or customer engagement.
• Experience managing multiple priorities in a fast-paced, matrixed environment.

Responsabilidades

• Develop and execute product marketing and go-to-market strategies.
• Lead product launches and commercialization initiatives across cross-functional teams.
• Define product positioning, messaging, and value propositions.
• Identify growth opportunities through market, customer, and competitive insights.
• Partner with Sales and suppliers to drive product adoption and revenue growth.
• Support portfolio management, lifecycle planning, and category growth initiatives.
• Measure and communicate product performance through KPIs and business reviews.
• Build strong relationships across Product, Marketing, Sales, Supply Chain, Sourcing, and supplier organizations.

Conhecimentos

Product marketing

Category management

Product management

Go-to-market strategies

Cross-functional leadership

Stakeholder management

Market analysis

Data-driven decisions

Prioritization

Sales collaboration

Communication & presentation

Influencing skills

Descrição da vaga

RS Group seeks a Product Marketing Manager in the United States to lead end-to-end product commercialization, align cross-functional teams, and maximize value for customers, suppliers, and the business. The role spans product, marketing, sales, technical, supply chain, and eCommerce, driving profitable growth through well-defined go-to-market plans.

The ideal candidate will define positioning, messaging, and value propositions; identify growth opportunities from market and customer insights; and