Product Marketing Manager

RS Group; Fort Worth (TX); Hybrid; USD 110,000 - 140,000; Full time

Job summary

RS Group is seeking a Product Marketing Manager to drive end-to-end product commercialization, aligning cross-functional teams around a growth strategy that maximizes value for customers, suppliers, and the business. This role connects Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce to translate market opportunities into profitable outcomes.

The role focuses on leading product launches, defining positioning and messaging, and identifying growth opportunities through

Qualifications

• Experience in product marketing, category management, product management, or commercialization.
• Experience developing and executing go-to-market strategies.
• Strong cross-functional leadership and stakeholder management skills.
• Ability to analyze market, customer, and business performance data to inform decisions.
• Experience working with sales teams to drive growth and adoption.

Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Lead product launches and commercialization initiatives across cross-functional teams.
• Define product positioning, messaging, and value propositions.
• Identify growth opportunities through market, customer, and competitive insights.
• Partner with Sales and suppliers to drive product adoption and revenue growth.
• Support portfolio management, lifecycle planning, and category growth initiatives.
• Measure and communicate product performance through KPIs and business reviews.
• Build strong relationships across Product, Marketing, Sales, Supply Chain, Sourcing, and supplier organizations.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Market & performance analysis

Communication & influencing

Sales collaboration

Tools

CRM

BI platforms

Analytics tools

Job description

About RS Group

RS is a high-service global product and service solutions provider for industrial customers, enabling them to operate efficiently and sustainably.

We operate in 33 markets, stock over 875,000 industrial and specialist products and list an additional five million relevant for our industrial customers, sourced from over 2,500 suppliers. This extensive range supports our customers across the industrial lifecycle of designing, building and maintaining equipment and operations. We enhance their experience through a tailored service model, leveraging our efficient physical, digital and process infrastructure sustainably. We combine a technically led and digitally enabled approach with an exceptional team of experts; ultimately, it’s our people that make the difference.

Our purpose, making amazing happen for a better world, reflects our focus on delivering results for people, planet and profit.

The Product Marketing team connects Product, Marketing, Sales, Supply Chain, and supplier partners to bring the right solutions to market and drive profitable growth. This is a highly collaborative and visible team that leads product launches, develops go-to-market strategies, and identifies opportunities to grow customer value, supplier engagement, and commercial performance across the business.

About the Role

Role Purpose

The Product Marketing Manager is responsible for driving the end-to-end product commercialization lifecycle, aligning cross-functional teams around a shared growth strategy that maximizes value for customers, suppliers, and the business. This role bridges Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce teams to ensure market opportunities are effectively translated into profitable growth and successful product outcomes.

Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Lead product launches and commercialization initiatives across cross-functional teams.
• Define product positioning, messaging, and value propositions.
• Identify growth opportunities through market, customer, and competitive insights.
• Partner with Sales and suppliers to drive product adoption and revenue growth.
• Support portfolio management, lifecycle planning, and category growth initiatives.
• Measure and communicate product performance through KPIs and business reviews.
• Build strong relationships across Product, Marketing, Sales, Supply Chain, Sourcing, and supplier organizations.

How I make a difference in this role

I turn market opportunities into commercial results by aligning teams around a clear strategy, delivering successful product launches, and driving measurable growth for customers, suppliers, and the business. Through strong cross-functional leadership and data-driven decision making, I help accelerate revenue, market share, and customer value.

Candidate Requirements

Essential Skills & Experience

Essential:

• Product marketing, category management, product management, or commercialization experience.
• Experience developing and executing go-to-market strategies.
• Strong cross-functional leadership and stakeholder management skills.
• Ability to analyze market, customer, and business performance data to inform decisions.
• Experience managing multiple priorities in a fast-paced commercial environment.
• Strong communication, presentation, and influencing skills.
• Experience working with sales teams to drive growth and adoption.

Desirable:

• Experience in industrial distribution, manufacturing, or B2B environments.
• Supplier or channel marketing experience.
• Portfolio management and product lifecycle management experience.
• Knowledge of eCommerce, digital marketing, or customer acquisition strategies.
• Experience leading large-scale product launches or transformation initiatives.
• Familiarity with CRM, business intelligence, and analytics platforms.
• Demonstrated success delivering measurable growth in revenue, market share, product adoption, or customer engagement.
• Experience managing multiple priorities and delivering results in a fast-paced, matrixed environment.

Essential Qualifications (Must be evidenced at offer stage)

• 5-8+ years of experience in Product Marketing, Product Management, Category Management, Commercial Strategy, Marketing, or related B2B commercial roles.
• Demonstrated experience developing and executing go-to-market, commercialization, or growth strategies.
• Proven track record of leading cross-functional initiatives and influencing stakeholders across sales, marketing, product, supply chain, and supplier organizations.
• Experience using market, customer, and business performance data to drive commercial decisions and business outcomes.

Equal Employment Opportunity

RS Americas is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of non-discrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.

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