Growth-Focused Digital Personalization Specialist

Upbound Group Inc.; Plano (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Upbound Group Inc. is seeking a Digital Personalization Specialist to own the audience playbooks, run the testing backlog, and execute day-to-day personalization campaigns across web and mobile.

This hands-on role focuses on building, running, and scaling personalization, not strategy ownership or people management. You will partner with CRM, analytics, and product teams to translate strategy into prioritized tests, track impact on conversion and revenue, and ensure governance, privacy, and

Qualifications

• 4-6+ years in personalization, experimentation/CRO, lifecycle/CRM, or digital optimization roles.
• Hands-on experience building and running A/B and multivariate tests and personalization campaigns on platforms such as Optimizely, Adobe Target, Dynamic Yield, or similar.
• Working fluency with segmentation and CDPs (e.g., Salesforce Data Cloud, Segment, Sitecore, Zeta Global).
• Strong analytical skills; comfortable pulling data in GA4, Amplitude, Looker, or similar and applying experimental-design fundamentals.
• Excellent documentation, organization, and cross-functional communication; able to run a backlog and keep partners aligned.

Responsibilities

• Own and manage the audience playbook across the organization.
• Translate personalization strategy and roadmap into a prioritized backlog of tests and use cases.
• Run intake and triage for personalization requests from marketing, product, CX, and analytics.
• Identify high-impact personalization opportunities and prioritize initiatives with stakeholders.
• Design, build, QA, and launch A/B, multivariate, and personalization campaigns across web, app, and other channels.
• Define success metrics, guardrails, and holdout strategy; report lift with rigor.
• Scale winning experiments into always-on personalization with documented targeting and measurement.

Skills

A/B testing

Multivariate testing

Personalization strategy

Analytics

Cross-functional collaboration

Tools

Optimizely

Adobe Target

Dynamic Yield

Salesforce Data Cloud

Segment

Sitecore

Zeta Global

Job description

Upbound Group Inc. is seeking a Digital Personalization Specialist to own the audience playbooks, run the testing backlog, and execute day-to-day personalization campaigns across web and mobile.

This hands-on role focuses on building, running, and scaling personalization, not strategy ownership or people management. You will partner with CRM, analytics, and product teams to translate strategy into prioritized tests, track impact on conversion and revenue, and ensure governance, privacy, and