Growth-Driven Performance Marketing Manager

Upserve; United States; On-site; USD 130,000 - 160,000; Full time

Job summary

Upserve, a restaurant POS platform provider, seeks a data-driven Performance Marketing Manager to own paid acquisition programs across search, social, display, and more.

You will translate spend into qualified pipelines and customers, test audiences and creative, and collaborate with Sales, Content, Brand, and Product Marketing to improve funnel performance. The role demands analytical rigor and a bias toward action in a fast-paced environment.

Qualifications

• 4+ years in performance, growth, digital, or acquisition marketing.
• Proven ability to improve acquisition metrics and scale campaigns.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Own the strategy, execution, measurement, and optimization of Upserve’s paid customer acquisition programs across channels including paid search, paid social, display, retargeting, and other emerging channels.
• Manage performance against key business metrics including qualified leads, pipeline, customer acquisition cost, conversion rate, and return on marketing investment.
• Build and continuously improve a rigorous testing program across audiences, messaging, creative, offers, bidding strategies, and landing pages.
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
• Partner closely with Sales to understand lead quality, conversion performance, and downstream revenue impact—not just top-of-funnel metrics.
• Work with Content, Brand/Design, and Product Marketing, to develop high-performing campaign concepts, creative, and landing experiences.
• Analyze the customer acquisition funnel to identify conversion bottlenecks and opportunities for improvement.
• Develop forecasts, budgets, performance targets, and channel-level investment recommendations.
• Build clear reporting and dashboards that translate marketing data into actionable business insights.
• Evaluate and test new acquisition channels, technologies, and tactics that could unlock incremental growth.
• Stay current on changes in the digital advertising landscape and bring new ideas and best practices to Upserve’s growth strategy.

Skills

Growth marketing

Analytical mindset

A/B testing

Campaign optimization

Cross-functional collaboration

Budget management

Tools

CRM systems

Marketing automation

Attribution platforms

Job description

Upserve, a restaurant POS platform provider, seeks a data-driven Performance Marketing Manager to own paid acquisition programs across search, social, display, and more.

You will translate spend into qualified pipelines and customers, test audiences and creative, and collaborate with Sales, Content, Brand, and Product Marketing to improve funnel performance. The role demands analytical rigor and a bias toward action in a fast-paced environment.