Growth-Driven Performance Marketing Manager - Multi-Market

Eyebot; Boston (MA); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Base salary: $110,000–$125,000

Equity

Flexible PTO

Health, dental, and vision

Employer-sponsored 401(k)

Commuter and wellness benefits

Team lunches in Charlestown

Impactful growth environment

Job summary

Eyebot, a Boston-based vision care tech company, seeks a Performance Marketing Manager to own paid media strategy across Meta and Google, scale campaigns, and drive kiosk usage in retail locations. You will design testing frameworks, manage campaigns across multiple regions, and collaborate with product and commercial teams to support new market launches.

You will translate growth priorities into acquisition programs, build analytics reports, and develop reusable playbooks to extend Eyebot’s

Qualifications

• 4-7 years of experience in performance marketing or paid media.
• Strong, hands-on experience managing Meta and Google campaigns.
• Experience running geographically targeted campaigns across multiple markets.
• Demonstrated success improving conversion performance through structured testing programs.
• Strong understanding of attribution models and conversion tracking.
• Experience translating analytics into actionable strategy.
• Ability to manage budgets across channels and regions.
• Excellent communication and stakeholder alignment skills.

Responsibilities

• Develop and oversee Eyebot's paid media strategy across channels including Meta and Google.
• Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations
• Translate company growth priorities into structured acquisition programs at the market level
• Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously
• Design and execute structured testing frameworks, including radius targeting experiments and geo-based pilots
• Identify opportunities to improve cost efficiency and increase prescription activity per location
• Build repeatable campaign playbooks to support expansion into new markets
• Leverage performance analytics to identify growth opportunities and optimize media investment
• Develop location-level reporting tied to kiosk engagement and prescription outcomes
• Interpret attribution signals across digital and retail environments to improve budget allocation
• Plan and manage paid media budgets across markets, and forecast expected performance tied to deployment expansion
• Partner with commercial and product teams to support coordinated campaign execution and launch readiness for new retail deployments
• Collaborate with external agencies and platform partners as needed

Skills

Performance marketing

Paid media

Meta campaigns

Google campaigns

Geo-targeting

Attribution

Analytics to strategy

Budget management

Communication

Tools

Meta Ads

Google Ads

Job description

Eyebot, a Boston-based vision care tech company, seeks a Performance Marketing Manager to own paid media strategy across Meta and Google, scale campaigns, and drive kiosk usage in retail locations. You will design testing frameworks, manage campaigns across multiple regions, and collaborate with product and commercial teams to support new market launches.

You will translate growth priorities into acquisition programs, build analytics reports, and develop reusable playbooks to extend Eyebot’s