Performance Marketing Manager

Eyebot; Boston (MA); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Base salary: $110,000–$125,000

Equity

Flexible PTO

Health, dental, and vision

Employer-sponsored 401(k)

Commuter and wellness benefits

Team lunches in Charlestown

Impactful growth environment

Job summary

Eyebot, a Boston-based vision care tech company, seeks a Performance Marketing Manager to own paid media strategy across Meta and Google, scale campaigns, and drive kiosk usage in retail locations. You will design testing frameworks, manage campaigns across multiple regions, and collaborate with product and commercial teams to support new market launches.

You will translate growth priorities into acquisition programs, build analytics reports, and develop reusable playbooks to extend Eyebot’s

Qualifications

• 4-7 years of experience in performance marketing or paid media.
• Strong, hands-on experience managing Meta and Google campaigns.
• Experience running geographically targeted campaigns across multiple markets.
• Demonstrated success improving conversion performance through structured testing programs.
• Strong understanding of attribution models and conversion tracking.
• Experience translating analytics into actionable strategy.
• Ability to manage budgets across channels and regions.
• Excellent communication and stakeholder alignment skills.

Responsibilities

• Develop and oversee Eyebot's paid media strategy across channels including Meta and Google.
• Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations
• Translate company growth priorities into structured acquisition programs at the market level
• Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously
• Design and execute structured testing frameworks, including radius targeting experiments and geo-based pilots
• Identify opportunities to improve cost efficiency and increase prescription activity per location
• Build repeatable campaign playbooks to support expansion into new markets
• Leverage performance analytics to identify growth opportunities and optimize media investment
• Develop location-level reporting tied to kiosk engagement and prescription outcomes
• Interpret attribution signals across digital and retail environments to improve budget allocation
• Plan and manage paid media budgets across markets, and forecast expected performance tied to deployment expansion
• Partner with commercial and product teams to support coordinated campaign execution and launch readiness for new retail deployments
• Collaborate with external agencies and platform partners as needed

Skills

Performance marketing

Paid media

Meta campaigns

Google campaigns

Geo-targeting

Attribution

Analytics to strategy

Budget management

Communication

Tools

Meta Ads

Google Ads

Job description

About Eyebot

Eyebot is an outcome-focused technology company on a mission to make vision care accessible to everyone, equally. Headquartered in Boston and backed by top investors and the National Science Foundation, our vision test kiosk is reshaping how vision care is delivered.

If you are passionate about solving big problems and building the future of vision care, we would love to hear from you.

About the Role

Our Performance Marketing Manager will own Eyebot's paid acquisition strategy across digital channels and markets. This is a highly visible, high-impact role: you will build the infrastructure needed to test, scale, and optimize campaigns that drive measurable increases in kiosk usage across retail locations, leading strategy and execution across platforms including Meta and Google, developing structured testing frameworks, and partnering cross-functionally to support new market launches and national expansion.

What You'll Do:

You will own paid media strategy and execution across markets, build the testing infrastructure to scale what works, and turn campaign performance into clear, actionable reporting. Specifically, you will:

• Develop and oversee Eyebot's paid media strategy across channels including Meta and Google.
• Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations
• Translate company growth priorities into structured acquisition programs at the market level
• Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously
• Design and execute structured testing frameworks, including radius targeting experiments, creative testing, and geo-based pilots
• Identify opportunities to improve cost efficiency and increase prescription activity per location
• Build repeatable campaign playbooks to support expansion into new markets
• Leverage performance analytics to identify growth opportunities and optimize media investment
• Develop location-level reporting tied to kiosk engagement and prescription outcomes
• Interpret attribution signals across digital and retail environments to improve budget allocation
• Plan and manage paid media budgets across markets, and forecast expected performance tied to deployment expansion
• Partner with commercial and product teams to support coordinated campaign execution and launch readiness for new retail deployments
• Collaborate with external agencies and platform partners as needed

What We’re Looking For:

Required Qualifications

• 4-7 years of experience in performance marketing or paid media
• Strong, hands-on experience managing Meta and Google campaigns
• Experience running geographically targeted campaigns across multiple markets
• Demonstrated success improving conversion performance through structured testing programs
• Strong understanding of attribution models and conversion tracking
• Experience translating analytics into actionable strategy
• Ability to manage budgets across channels and regions
• Excellent communication and stakeholder alignment skills

Preferred Qualifications

• Experience supporting multi-location retail, healthcare access, or service environments
• Experience supporting retail-adjacent or location-based acquisition programs
• Familiarity with offline conversion measurement or store-level attribution
• Experience scaling campaigns during rapid geographic expansion
• Comfort working in early-stage or high-growth environments

Who You Are:

• You think in tests, not guesses. You build structured experiments to find what works, then scale it with discipline.
• You're comfortable owning a number. You plan budgets, forecast performance, and hold yourself accountable to the results.
• You connect the digital to the physical. You know how to translate a click into a store visit and a kiosk scan, and you build the attribution logic to prove it.
• You build infrastructure, not just campaigns. You think in playbooks and repeatable systems that will still work as Eyebot adds new markets.
• You're energized by meaningful work. The idea of building a growth engine for a product that changes how people access healthcare keeps you motivated when things get hard.

What We Offer:

• Compensation: $110,000-$125,000 base salary, commensurate with experience
• Meaningful equity - you're building this with us and should share in what we create
• Flexible work schedule with unlimited PTO - we care about the work you do, not the hours you log
• Health, dental, and vision insurance
• Employer-sponsored 401(k)
• Commuter support and wellness benefits - including tools like Calm and Cariloop to help you perform at your best
• A culture where all ideas are welcome, no matter how out there - that's how Eyebot started, and it's how we keep moving forward
• Collaborative office in Charlestown, with regular team lunches
• The opportunity to build products that improve lives and reshape how vision care is delivered.

Eyebot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.