Director, Lifecycle Marketing - Data-Driven Growth

Inspiraeducation; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Pre-tax benefits

Flexible PTO

401(k) match

Job summary

Inspira Education Group is seeking a Director of Lifecycle Marketing in New York City to lead end-to-end lifecycle programs across our brands. You will own CRM strategy, build personalized journeys, and drive acquisition, engagement, and retention while coordinating with marketing, product, and sales teams.

You are a data-driven marketer with experience in HubSpot and familiarity with Braze or Iterable, plus SQL basics and templating skills.

Qualifications

• 6-8+ years of lifecycle marketing experience in high-consideration or long-sales-cycle environments.
• 2-3 years of experience managing and scaling high-performing teams.
• Deep expertise in platforms like HubSpot; familiarity with Braze, Iterable, or similar tools.
• Proficiency in email and SMS marketing automation, including segmentation and personalized flows.
• Bonus for experience with CDPs (Simon Data, Iterable, Optimove).
• Basic SQL querying skills and comfort with data.

Responsibilities

• Own end-to-end lifecycle marketing strategy and execute personalized user journeys to drive acquisition, engagement, conversion, and retention.
• Analyze cohort and segment performance to uncover trends and actionable insights.
• Develop and execute an experimentation roadmap with A/B testing to improve metrics.
• Create and manage sophisticated email and SMS campaigns, including drip sequences and transactional messages.
• Identify drop-off points and implement targeted campaigns to improve KPIs.
• Ensure deliverability best practices and maintain strong sender reputation across channels.
• Collaborate with data teams to define lifecycle reporting and track performance.
• Lead and grow a lifecycle marketing team, mentoring and contributing hands-on when needed.
• Maintain consistent messaging across funnel and channels; optimize timing and channel mix.
• Track KPIs like lead volume, conversion, pipeline, LTV, and ROI; provide optimization recommendations.
• Forecast marketing outcomes and align with growth and revenue goals.
• Stay at the cutting edge of AI and martech tools to boost efficiency and personalization.

Skills

Lifecycle marketing

Team leadership

Email & SMS automation

Data-driven / analytics

HubSpot

Braze / Iterable

SQL basics

HTML templating

Looker

Tools

HubSpot

Braze

Iterable

Simon Data

Optimove

Looker

Job description

Inspira Education Group is seeking a Director of Lifecycle Marketing in New York City to lead end-to-end lifecycle programs across our brands. You will own CRM strategy, build personalized journeys, and drive acquisition, engagement, and retention while coordinating with marketing, product, and sales teams.

You are a data-driven marketer with experience in HubSpot and familiarity with Braze or Iterable, plus SQL basics and templating skills.