Growth-Driven Paid Media Specialist (Hybrid)

Bright Horizons; Newton Centre (MA); Hybrid; USD 58,000 - 73,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan

Tuition assistance and education

Job summary

Bright Horizons is seeking a Paid Media Specialist to support the execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels. This hybrid role requires 3 days onsite at our Newton, MA headquarters, with a focus on driving qualified leads and efficient customer acquisition through data-driven analysis and testing.

The ideal candidate will be analytical, detail-oriented, and excited to grow in digital marketing.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 1–3 years in paid media, digital marketing, or performance marketing.
• Experience with Google Ads and Meta Ads Manager; familiarity with LinkedIn, YouTube, or programmatic tools.
• Strong analytics with Google Analytics 4 and Excel.
• Understanding of attribution, UTM tagging, and conversion tracking.
• Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages.
• Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines.
• Strong communication skills.
• Experience working with agency partners or cross-functional teams.
• Hybrid role requires in-person work at Newton, MA headquarters 3 days a week.

Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across multiple platforms to maximize efficiency and performance.
• Creative Management: Collaborate with creative team to develop briefs, concept assets and identify iterations and testing opportunities
• Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and customer experience to drive acquisition
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Skills

Analytical skills

Attention to detail

Communication skills

Cross-functional collaboration

Project management

Education

Bachelor's degree in marketing, business, communications or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Excel

LinkedIn

YouTube

Programmatic tools

Job description

Bright Horizons is seeking a Paid Media Specialist to support the execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels. This hybrid role requires 3 days onsite at our Newton, MA headquarters, with a focus on driving qualified leads and efficient customer acquisition through data-driven analysis and testing.

The ideal candidate will be analytical, detail-oriented, and excited to grow in digital marketing.