Growth-Driven Paid Media Specialist

CapCenter; Glen Allen, Northern (VA, KY); Hybrid; USD 50,000 - 75,000; Full time

Job summary

CapCenter, founded in Richmond, Virginia, is seeking a Paid Media Specialist to join the Marketing Team in Glen Allen. This role blends marketing, analytics, and lead generation to plan, execute, and optimize paid campaigns across search, social, CTV, radio, and out-of-home channels.

The successful candidate will track KPIs like Qualified Applications, CPA, ROAS, and conversion rate, collaborating with Mortgage, Realty, and Client Services to drive growth and deliver measurable ROI.

Qualifications

• 1-3 years of experience in paid media platforms (Google Ads, Microsoft Ads, Meta Ads, CTV, Spotify, etc.)
• Proven ability to manage budget projections, pacing, and allocation shifts
• Demonstrated ownership of channel reporting and KPI tracking across all paid channels
• Experience with marketing attribution and conversion tracking
• Ability to make data-driven decisions and communicate insights effectively
• Strong organizational and project management skills

Responsibilities

• Develop multi-channel paid media strategies that support application growth and business objectives.
• Refine audience settings, channel composition, and campaign priorities across SEM, Paid Social, CTV, Radio, and Out-of-Home advertising.
• Partner with internal stakeholders to align campaign objectives, messaging, and customer acquisition goals.
• Research market trends, competitive activity, and emerging media opportunities to inform future marketing investments.
• Budget & KPI Management: Own paid media budget planning, allocation, and pacing to maximize return on marketing investment.
• Activation & Optimization: Execute and manage paid media campaigns across all assigned advertising channels.

Skills

Google Ads

Microsoft Ads

Meta Ads

CTV

Spotify

Tools

CRM platforms

Job description

CapCenter, founded in Richmond, Virginia, is seeking a Paid Media Specialist to join the Marketing Team in Glen Allen. This role blends marketing, analytics, and lead generation to plan, execute, and optimize paid campaigns across search, social, CTV, radio, and out-of-home channels.

The successful candidate will track KPIs like Qualified Applications, CPA, ROAS, and conversion rate, collaborating with Mortgage, Realty, and Client Services to drive growth and deliver measurable ROI.