Growth Marketing Lead - Paid Acquisition & Analytics

CapCenter; Richmond (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Professional development and growth opportunities

Job summary

A leading financial services firm based in Richmond, Virginia, is seeking a skilled media planner with significant experience in media planning and buying. You will craft strategies leveraging data to enhance media investments across diverse channels. Candidates should possess excellent communication skills, a background in financial modeling, and proficiency with tools like Meta Ads Manager and HubSpot. Competitive compensation and comprehensive benefits are offered, including health insurance and a 401(k) plan.

Qualifications

• 5+ years of experience in media planning and buying.
• Ability to interpret data in the context of offline conversions and long sales cycles.
• Experience working with CRM platforms; HubSpot strongly preferred.

Responsibilities

• Develop full-funnel media plans aligned to acquisition and brand objectives.
• Plan and buy media across digital and traditional platforms.
• Implement and manage click, conversion, and event tracking across channels.

Skills

Media planning and buying

Data interpretation

Communication skills

Vendor management

Financial modeling

Education

Bachelor’s degree in business, Marketing, or related field

Tools

Meta Ads Manager

YouTube

HubSpot

Bionic

Attribution frameworks

Job description

A leading financial services firm based in Richmond, Virginia, is seeking a skilled media planner with significant experience in media planning and buying. You will craft strategies leveraging data to enhance media investments across diverse channels. Candidates should possess excellent communication skills, a background in financial modeling, and proficiency with tools like Meta Ads Manager and HubSpot. Competitive compensation and comprehensive benefits are offered, including health insurance and a 401(k) plan.