Growth-Driven Paid Advertising Specialist

Powerdigitalmarketing; United States; On-site; USD 55,000 - 90,000; Full time

Job summary

Power Digital is an AI-Native Growth Firm blending talent with proprietary technology to drive measurable client outcomes. The Paid Advertising Specialist supports the execution and performance of paid campaigns across a book of business, partnering with lead Strategists or independently owning end-to-end strategy for a core group of clients.

You will learn quickly, solve problems, and grow your technical, strategic, and analytical skills while delivering accurate reporting, optimizations, and

Qualifications

• 1-2 years of digital marketing; Agency experience a plus.
• 1+ years of Direct Response marketing in E-Commerce; Lead Gen and B2B a plus.
• 1+ years experience with Meta or Google Ads for direct response campaigns; other platforms a plus (TikTok/LinkedIn/Pinterest).
• 1+ years experience leading paid advertising strategy for direct response marketing efforts.
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus.
• 1 year experience client facing and handling communications.
• Excellent Excel skills with clear understanding of advanced Excel features.
• Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.

Responsibilities

• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Skills

Digital marketing

Paid advertising

Direct response

Data analysis

Excel

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Shopify

Google Analytics

Job description

Power Digital is an AI-Native Growth Firm blending talent with proprietary technology to drive measurable client outcomes. The Paid Advertising Specialist supports the execution and performance of paid campaigns across a book of business, partnering with lead Strategists or independently owning end-to-end strategy for a core group of clients.

You will learn quickly, solve problems, and grow your technical, strategic, and analytical skills while delivering accurate reporting, optimizations, and