Performance Marketing Manager

CapCenter; Richmond (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Professional development and growth opportunities

Job summary

A leading financial services firm based in Richmond, Virginia, is seeking a skilled media planner with significant experience in media planning and buying. You will craft strategies leveraging data to enhance media investments across diverse channels. Candidates should possess excellent communication skills, a background in financial modeling, and proficiency with tools like Meta Ads Manager and HubSpot. Competitive compensation and comprehensive benefits are offered, including health insurance and a 401(k) plan.

Qualifications

• 5+ years of experience in media planning and buying.
• Ability to interpret data in the context of offline conversions and long sales cycles.
• Experience working with CRM platforms; HubSpot strongly preferred.
• Ability to interpret data in the context of offline conversions and long sales cycles.
• Experience using financial or performance models to guide media decisions.
• Experience implementing and working with attribution frameworks
• Experience with Meta Ads Manager, YouTube, and Planning Tools (Bionic or similar)
• Experience with click tracking, pixels, UTMs, and conversion APIs.
• Experience working with CRM platforms; HubSpot strongly preferred.
• Experience in mortgage, real estate, insurance, or financial services is a plus.

Responsibilities

• Develop full-funnel media plans aligned to acquisition and brand objectives.
• Plan and buy media across digital and traditional platforms.
• Implement and manage click, conversion, and event tracking across channels.
• Coordinate with creative teams to align messaging with paid media investments.
• Stay current on media trends, audience behavior, and platform innovation.
• Plan and buy media across digital media (paid social, CTV, streaming audio, and display) and traditional media.
• Use marketing analytics to drive campaign management and document changes.
• Negotiate rates, added value, and placements with media vendors and partners.
• Manage budgets, pacing, and vendor performance across all channels.
• Oversee trafficking, QA, and creative delivery to ensure flawless execution.
• Implement and manage click, conversion, and event tracking across channels.
• Ensure proper use of pixels, tags, utms, and SDKs to support accurate reporting.
• Measure media performance using attribution-aware KPIs such as CPL, CPA, ROAS, lead quality, conversion velocity, and NPV accounting channel conversions.
• Analyze results and deliver clear insights and recommendations to stakeholders.
• Use insights to inform payback models, channel mix, frequency, and sequencing
• Test new channels, formats, and tactics; document learnings and scale what works.
• Validate data quality and troubleshoot discrepancies across marketing platforms.

Skills

Media planning and buying

Data interpretation

Communication skills

Vendor management

Financial modeling

Education

Bachelor’s degree in business, Marketing, or related field

Tools

Meta Ads Manager

YouTube

HubSpot

Bionic

Attribution frameworks

Job description

CapCenter is a fast-growing DTC mortgage, realty, and insurance company headquartered in Richmond Virginia. We’re transforming the home buying, selling, and financing experience by combining innovative technology with personalized service.

Role Overview

This role blends strategic media planning, buying, and optimization across paid social, streaming, radio, OOH, and display. You will manage and optimize media investment using NPV, payback period and conversion velocity modeling to inform channel mix, market allocation and flighting decisions.

You’ll partner with technology, analytics and marketing operations teams to ensure accurate tracking and attribution across the full funnel – connecting media exposure to downstream outcomes such as applications, closings, revenue and lifetime value.Insights from attribution and financial modeling will directly guide budget allocation and performance optimization.

Media Strategy and Planning

• Develop full-funnel media plans aligned to acquisition and brand objectives.
• Use NPV modeling to guide channel selection, allocation, and market investments.
• Translate financial models into actionable media recommendations for leadership.
• Coordinate with creative teams to align messaging with paid media investments.
• Stay current on media trends, audience behavior, and platform innovation.

Media Buying and Execution

• Plan and buy media across digital media (paid social, CTV, streaming audio, and display) and traditional media (print, terrestrial radio, outdoor, television).
• Use marketing analytics to drive campaign management and document changes.
• Negotiate rates, added value, and placements with media vendors and partners.
• Manage budgets, pacing, and vendor performance across all channels.
• Oversee trafficking, QA, and creative delivery to ensure flawless execution.

Measurement, Attribution, and Performance Analytics

• Implement and manage click, conversion, and event tracking across channels.
• Ensure proper use of pixels, tags, utms, and SDKs to support accurate reporting.
• Measure media performance using attribution-aware KPIs such as CPL, CPA, ROAS, lead quality, conversion velocity, and NPV accounting channel conversions.
• Analyze results and deliver clear insights and recommendations to stakeholders.
• Use insights to inform payback models, channel mix, frequency, and sequencing
• Test new channels, formats, and tactics; document learnings and scale what works.
• Validate data quality and troubleshoot discrepancies across marketing platforms.

Qualifications

• Bachelor’s degree in business, Marketing, or related field.
• 5+ years of experience in media planning and buying.
• Excellent communication, organization, and vendor-management skills.
• Ability to interpret data in the context of offline conversions and long sales cycles.
• Experience using financial or performance models to guide media decisions.
• Experience implementing and working with attribution frameworks
• Experience with Meta Ads Manager, YouTube, and Planning Tools (Bionic or similar)
• Experience with click tracking, pixels, UTMs, and conversion APIs.
• Experience working with CRM platforms; HubSpot strongly preferred.
• Experience in mortgage, real estate, insurance, or financial services is a plus.

Compensation and Benefits

• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development and growth opportunities.