Growth-Driven Multifamily Digital Marketing Manager

Cushman & Wakefield; Atlanta (GA); On-site; USD 81,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement savings plan

Life and disability insurance

Job summary

Cushman & Wakefield is seeking a Marketing Manager, Multifamily Digital Marketing to lead digital strategies across a national multifamily portfolio. You will drive lead generation, optimize the online customer journey, and ensure brand consistency across communities.

The role bridges property operations, vendors, and corporate marketing, requiring analytics, AI tooling awareness, and strong leadership to mentor onsite teams and marketing specialists.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of digital marketing experience, preferably in multifamily marketing.
• Experience with website management, SEO/SEM, Google Business Profiles, reputation management, and analytics.
• Experience with multifamily technology platforms (Yardi, RentCafe, Knock CRM, Entrata, Engrain).
• Strong ability to translate marketing data into actionable recommendations.
• Experience managing external marketing vendors and agency relationships.

Responsibilities

• Develop and execute portfolio-level digital marketing strategies focused on lead generation, conversion, and occupancy goals.
• Analyze performance data across websites, paid media, CRM, and reputation platforms to identify trends and optimization opportunities.
• Partner with internal teams and vendors to improve website performance, SEO, SEM, paid media, and digital experience.
• Monitor marketing KPIs and provide actionable recommendations to improve traffic, lead quality, and conversions.
• Support portfolio marketing planning through data analysis, reporting, and benchmarking.
• Own website content strategy and ongoing optimization for assigned communities.
• Manage website launches, redesigns, branding updates, and asset implementation.
• Collaborate with vendors and stakeholders to troubleshoot issues and improve UX.
• Ensure accurate content, pricing, imagery, and digital compliance across community sites.
• Develop strategies to improve local search visibility and reputation.
• Monitor online reputation and identify opportunities to improve ratings and resident engagement.
• Lead adoption of marketing technologies and explore AI automation opportunities.

Skills

Digital marketing

Website management

SEO

SEM

Analytics

Vendor management

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Yardi

RentCafe

Knock CRM

Entrata

Engrain

Google Business Profile

Job description

Cushman & Wakefield is seeking a Marketing Manager, Multifamily Digital Marketing to lead digital strategies across a national multifamily portfolio. You will drive lead generation, optimize the online customer journey, and ensure brand consistency across communities.

The role bridges property operations, vendors, and corporate marketing, requiring analytics, AI tooling awareness, and strong leadership to mentor onsite teams and marketing specialists.