Growth-Driven Apartment Marketing Manager

adaraliving; Houston (TX); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive medical, dental, and viz

Paid Time Off and holidays

Professional development

Team‑oriented culture

Impact across 50+ communities

Job summary

Adara Communities is seeking an experienced Multi‑Family Marketing Manager to lead marketing strategy across a growing portfolio of apartment communities. You will drive occupancy, generate qualified leads, and manage digital presence through integrated campaigns.

The role requires storytelling, analytical thinking, and collaboration with regional teams to align efforts with operational goals. In-office role with a strong emphasis on delivering measurable results and customer experiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 3+ years of multifamily marketing experience required.
• Experience marketing multiple apartment communities or a multifamily portfolio.
• Strong understanding of multifamily lead generation, leasing funnels, and digital advertising platforms.
• Experience with Google Analytics, Google Business Profile, Meta Business Suite, SEO, SEM, reputation management, CRM platforms, and marketing automation tools.
• Exceptional copywriting, storytelling, and communication skills.
• Highly analytical with the ability to interpret data and make strategic recommendations.
• Strong project management skills with the ability to prioritize multiple initiatives and deadlines.
• Proficiency in Microsoft Office and Adobe Creative Suite or Canva.
• Experience working with property management software and multifamily marketing platforms is preferred.
• Self-motivated, organized, collaborative, and passionate about creating exceptional customer experiences.

Responsibilities

• Develop and implement comprehensive marketing strategies that support occupancy goals and portfolio performance.
• Create and execute integrated marketing campaigns across digital, social media, email, print, events, and local outreach channels.
• Oversee lead generation initiatives and optimize the customer journey from first impression through lease conversion.
• Manage and enhance the company’s digital presence, including websites, social media platforms, online listings, reputation management, and paid advertising.
• Collaborate closely with Regional Managers, Property Managers, Leasing teams, and executive leadership to align marketing efforts with operational objectives.
• Analyze campaign performance, website traffic, lead sources, conversion rates, and advertising effectiveness, providing actionable recommendations for continuous improvement.
• Maintain brand standards across all communities while developing property‑specific marketing strategies when needed.
• Direct content creation including photography, video, copywriting, newsletters, brochures, email campaigns, resident communications, and promotional materials.
• Coordinate property grand openings, lease‑up campaigns, resident events, and community outreach initiatives.
• Manage relationships with marketing vendors, advertising partners, photographers, designers, and digital agencies.
• Monitor marketing budgets, negotiate vendor contracts, and maximize return on investment.
• Stay current on multifamily industry trends, competitor activity, emerging marketing technologies, and best practices.

Skills

Lead generation

Digital advertising

Analytics

Storytelling

Communication

Project management

CRM platforms

Marketing automation

Education

Bachelor’s degree in Marketing/Communications/Business or related field

Tools

Google Analytics

Google Business Profile

Meta Business Suite

SEO/SEM

CRM platforms

Adobe Creative Suite

Canva

Microsoft Office

Marketing automation tools

Property management software

Job description

Adara Communities is seeking an experienced Multi‑Family Marketing Manager to lead marketing strategy across a growing portfolio of apartment communities. You will drive occupancy, generate qualified leads, and manage digital presence through integrated campaigns.

The role requires storytelling, analytical thinking, and collaboration with regional teams to align efforts with operational goals. In-office role with a strong emphasis on delivering measurable results and customer experiences.