Senior Multifamily Marketing Strategist

Cushman & Wakefield

Austin (TX)

On-site

USD 77,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Flexible spending accounts

Health savings accounts

Retirement savings plan

Life insurance

Disability insurance

Paid time off

Job summary

Cushman & Wakefield is seeking a Senior Marketing Specialist for Multifamily Property Marketing to develop and execute comprehensive marketing strategies across a portfolio of communities in the United States. You will partner with operations teams to drive occupancy, revenue, and asset performance, overseeing digital marketing, content creation, and marketing technology platforms.

The role emphasizes data-driven decisions, market insights, and collaboration with vendors and owners.

Qualifications

Bachelor’s degree in Marketing or related field preferred; equivalent combination of education and relevant multifamily marketing experience will be considered.
4+ years of multifamily marketing experience.
Strategic marketing: drive occupancy, revenue, and portfolio performance.
Digital marketing: SEO, SEM, paid media, social media advertising, website optimization, lead generation.
Marketing analytics: analyze performance data, market trends, and ROI.
Project management: manage multiple projects across a diverse property portfolio.
Vendor & agency management: build and manage partnerships with vendors, agencies, and technology providers.
Stakeholder relationship management: collaborate with clients, ownership groups, operations teams, and internal stakeholders.
Creative strategy and content development: oversee development of marketing content and assets.
Multifamily industry expertise: apply market insights to achieve business objectives.
Problem solving and continuous improvement: identify opportunities and implement solutions.
Strong interpersonal communication skills.
Ability to multi-task and meet deadlines in fast-paced environment.
Knowledge of Yardi, RealPage is a plus.
Experience with Asana or similar project management tools.

Responsibilities

Lead the marketing strategy and performance for an assigned portfolio of multifamily communities, serving as the primary marketing partner to operations teams and key stakeholders.
Develop and execute portfolio and property-level marketing plans to drive traffic, occupancy, leasing velocity, revenue growth, and asset performance.
Oversee digital marketing initiatives, including website content, messaging, advertising, lead generation, and conversion optimization to maximize ROI.
Analyze marketing, traffic, lead, and conversion data to identify opportunities and improve outcomes.
Manage marketing technology platforms including CRM, lead routing, attribution, and reporting tools.
Audit websites, channels, listings, and marketing systems for data accuracy and efficiency.
Translate performance data into actionable business recommendations for operations teams and clients.
Coordinate marketing vendor relationships, contracts, onboarding, and implementation activities.
Oversee third-party design agencies and creative vendors for branding, collateral, assets, and campaigns.
Support acquisitions, transitions, and onboarding initiatives with market analysis and strategic recommendations.
Provide marketing support for acquisitions, rebranding, dispositions, and retained management transitions.
Lead development of property marketing budgets; present ROI-based recommendations and monitor spending to maximize occupancy and revenue.