Multifamily Marketing Strategy Lead

Cushman & Wakefield; United States; Hybrid; USD 77,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement plan

Job summary

Cushman & Wakefield is seeking a Senior Marketing Specialist for Multifamily Property Marketing. You will lead strategic marketing for a portfolio of multifamily communities, partnering with operations and stakeholders to drive occupancy, revenue, and brand strength across digital channels.

The role emphasizes data-driven decision making, marketing tech stewardship, and collaboration with vendors, acquisitions, and transitions. Strong analytics and project management are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of multifamily marketing experience.
• Strong analytical and marketing analytics skills.
• Experience with marketing technology platforms.

Responsibilities

• Lead the marketing strategy and performance for an assigned portfolio of multifamily communities, serving as the primary marketing partner to operations teams and key stakeholders.
• Develop and execute portfolio and property-level marketing plans that drive traffic, occupancy, leasing velocity, revenue growth, and overall asset performance.
• Oversee digital marketing initiatives, including website content, messaging, advertising, lead generation, and conversion optimization to strengthen property positioning and maximize marketing ROI.
• Analyze marketing, traffic, lead, and conversion data to identify opportunities, diagnose performance challenges, and recommend strategies that improve outcomes.
• Manage the integrity and effectiveness of marketing technology platforms, including CRM systems, lead routing, conversion tracking, source attribution, and reporting tools.
• Conduct regular audits of websites, advertising channels, listing services, and marketing systems to ensure data accuracy, proper lead flow, and operational efficiency.
• Serve as a trusted advisor to operations teams, clients, vendors, and internal stakeholders by translating complex performance data into actionable business recommendations.
• Coordinate marketing vendor relationships, contracts, onboarding, and implementation activities, ensuring services are executed accurately, on schedule, and aligned with portfolio objectives.
• Oversee third-party design agencies and creative vendors in the development of property branding, marketing collateral, creative assets, and campaign materials, ensuring alignment with property objectives, target audiences, and brand standards.
• Support business development, acquisitions, portfolio transitions, and onboarding initiatives through market analysis, competitive insights, and strategic marketing recommendations.
• Provide marketing support for property acquisitions, rebranding initiatives, dispositions, and retained management transitions, ensuring smooth implementation and continuity of brand and marketing strategies.
• Lead the development of property marketing budgets in collaboration with Operations and clients. Present budget recommendations, justify marketing investments, secure client approval, and monitor spending to maximize ROI and support occupancy and revenue objectives.

Skills

Marketing strategy

Digital marketing

Marketing analytics

Project management

Vendor management

Stakeholder management

Content development

Multifamily expertise

Problem solving

Communication

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Yardi

RealPage

Asana

Job description

Cushman & Wakefield is seeking a Senior Marketing Specialist for Multifamily Property Marketing. You will lead strategic marketing for a portfolio of multifamily communities, partnering with operations and stakeholders to drive occupancy, revenue, and brand strength across digital channels.

The role emphasizes data-driven decision making, marketing tech stewardship, and collaboration with vendors, acquisitions, and transitions. Strong analytics and project management are essential.