Growth‑Driven Mobile UA & SEO/AEO Lead

Doubledown; Seattle (WA); Hybrid; USD 85,000 - 111,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) employer match

Paid time off

Employee assistance program

Job summary

DoubleDown, a global gaming company, is seeking a marketing professional to blend paid media and SEO/AEO to acquire and retain players. You will collaborate with the creative, BI and product marketing teams to craft effective paid campaigns and SEO strategies.

You will manage UA campaigns across iOS, Android, and desktop, track metrics, test ideas, analyze ROI, and build partnerships with media platforms. The role includes a six-figure monthly budget and opportunities to work with new games and

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years of digital marketing experience.
• 2+ years in SEO/AEO with measurable results.
• Experience with mobile ad platforms (Facebook, AdWords).
• Knowledge of CPI, CPA, ROAS and spending scale.

Responsibilities

• Develop, implement, and manage UA campaigns on iOS, Android and desktop.
• Track, report, and analyze metrics; apply learnings to scale campaigns.
• Partner with media teams to launch campaigns and expand reach.
• Develop A/B testing programs to maximize ROI.
• Contribute to evolving team workflows.
• Develop and execute SEO/AEO strategies to boost organic traffic.
• Monitor gaming industry trends and algorithm updates for growth.
• Create SEO/AEO reports with performance insights for stakeholders.
• Collaborate with developers to implement SEO/AEO best practices.
• Continue learning in UA and SEO/AEO to benefit the team.

Skills

Media Buying

SEO/AEO

Analytics

Budget Management

AB Testing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Ahrefs

Facebook Ads

AdWords

Job description

DoubleDown, a global gaming company, is seeking a marketing professional to blend paid media and SEO/AEO to acquire and retain players. You will collaborate with the creative, BI and product marketing teams to craft effective paid campaigns and SEO strategies.

You will manage UA campaigns across iOS, Android, and desktop, track metrics, test ideas, analyze ROI, and build partnerships with media platforms. The role includes a six-figure monthly budget and opportunities to work with new games and