Mobile User Acquisition & SEO/AEO Manager

Doubledown; Seattle (WA); Hybrid; USD 85,000 - 111,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) employer match

Paid time off

Employee assistance program

Job summary

DoubleDown, a global gaming company, is seeking a marketing professional to blend paid media and SEO/AEO to acquire and retain players. You will collaborate with the creative, BI and product marketing teams to craft effective paid campaigns and SEO strategies.

You will manage UA campaigns across iOS, Android, and desktop, track metrics, test ideas, analyze ROI, and build partnerships with media platforms. The role includes a six-figure monthly budget and opportunities to work with new games and

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years of digital marketing experience.
• 2+ years in SEO/AEO with measurable results.
• Experience with mobile ad platforms (Facebook, AdWords).
• Knowledge of CPI, CPA, ROAS and spending scale.

Responsibilities

• Develop, implement, and manage UA campaigns on iOS, Android and desktop.
• Track, report, and analyze metrics; apply learnings to scale campaigns.
• Partner with media teams to launch campaigns and expand reach.
• Develop A/B testing programs to maximize ROI.
• Contribute to evolving team workflows.
• Develop and execute SEO/AEO strategies to boost organic traffic.
• Monitor gaming industry trends and algorithm updates for growth.
• Create SEO/AEO reports with performance insights for stakeholders.
• Collaborate with developers to implement SEO/AEO best practices.
• Continue learning in UA and SEO/AEO to benefit the team.

Skills

Media Buying

SEO/AEO

Analytics

Budget Management

AB Testing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Ahrefs

Facebook Ads

AdWords

Job description

Want to be part of something new and exciting?

Looking for a marketing role that combines paid media and SEO? Join our team and use your Media Buying and SEO/AEO skills to acquire and retain profitable players through various channels. You will work closely with the creative, business intelligence and product marketing teams to develop highly effective paid campaigns and lead a comprehensive SEO/AEO strategy. How does that sound to start?

In this role, you will grow your knowledge in User Acquisition (UA) within the mobile app media space and SEO/AEO for different search engines! You will create and manage partnerships with key platforms to develop and drive media strategies, onboard new channels and execute business critical user acquisition campaigns. You will manage a 6-figure monthly budget with opportunities to work with new games and new partners. In addition, you will help define and execute SEO/AEO best practices for games across multiple genres. You will be a part of a collaborative growth marketing department that values and rewards both team and individual success!

Your Mission

• Develop, implement, and manage user acquisition campaigns on iOS, Android and desktop
• Track, report and analyze metrics, applying learnings to scale campaigns and develop new media strategies
• Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs
• Develop A/B testing programs to maximize acquisition efforts and ROI
• Actively contribute to the evolution of team processes and workflow
• Develop and execute SEO/AEO strategies to increase organic traffic and improve conversion rates
• Track gaming industry trends, search algorithm updates, and competitor strategies to identify growth opportunities
• Create SEO/AEO reports and communicate performance insights, recommendations, and KPIs to stakeholders
• Collaborate with developers and web teams to implement SEO/AEO best practices during site updates and feature releases
• Continue adding skills to your toolkit, including keeping connected to developments in UA, SEO/AEO and marketing

Your XP, Badges and Skill Tree

• Bachelor’s degree in Marketing or related technical degree or the equivalent work experience
• 3+ years of digital marketing experience
• 2+ years of work in SEO/AEO with a track record of positive, measurable results
• Knowledgeable or experience in digital media buying and/or planning, including:
  • Major mobile ad platforms (Facebook, Adwords, etc.)
  • Experience or knowledge of CPI, CPA, ROAS, buying
• Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to-play games
• Knowledge of 3rd party mobile attribution
• Experience managing A/B creative tests, incrementality tests, and spend scaling tests
• Experience conducting analysis on acquisition and retention to deliver against KPI’s
• Ability to learn and understand creative development
• Strong ability to move quickly and adapt within a direct response business model
• Strong and solid understanding of SEO/AEO best practices, process and tools including experience with Google Analytics, Ahrefs, etc
• Strong project management skills
• Demonstrated quantitative and analytical skills, data driven and detail oriented
• Incredible communication skills with the ability to garner buy-in from multiple levels of management
• Solid presentation and problem solving skills
• Proficient with Excel, pivot tables and Power Point
• A motivated self-starter and be willing to learn and contribute to the success of the team, partners and company
• Be curious. Be innovative. Be collaborative.
• Must be able to work in our hybrid environment based out of our Seattle, WA office

Other Superpowers and Abilities

• Knowledge and/or experience in the following:
  • Video game or mobile game industry
  • ASO
  • In-app ad monetization
  • Branding
  • CTV media buying

The Payout

DoubleDown’s starting salary range for this role is $85,000 – $111,000, plus short term incentives with the opportunity to grow up to $137,000 in annual salary. Any final compensation will be offered in alignment with the position leveling and range, considering the candidate’s specific skills, qualifications & experiences.

To top it off, you'll love our benefit package.

• We offer medical, dental, vision, maternity/paternity leave, a monthly connected work benefit, group life insurance and AD&D, disability protection (short- and long-term), a 401(k) employer match and both traditional and Roth plans.
• Every team member receives 15 days of vacation, 56 hours of sick time, 2 personal floating holidays, and 12 paid company holidays per year, prorated based on hire date.
• With everything that’s going on in the world right now, we’ve got your back!
  • Our excellent Employee Assistance Program gives you access to 5 free counseling sessions per situation.
  • And finally, to give you peace of mind, ID & Legal Shield provide around the clock identity theft protection and legal support.
• Do you have fur babies at home? We offer discounted access to pet insurance.

Combine all of this with our amazing work/life balance and you have the dream job! If you want to learn more visit our site here.

Be a key player at DoubleDown!

We are a global gaming company that has distributed teams in the US, Asia & Europe. Our US Office is the hub for all things Marketing and Business Operations! As a leader in the social casino space, we are excited to explore beyond our social casino roots and focus on creating multiple, all-new casual and mid-core franchises. We are as we work to deliver exciting game experiences to all sorts of gamers.

The Landscape

We work in a hybrid environment based out of our Seattle, WA office, where teams are expected to collaborate in the office for a minimum of 1 day per week on Tuesdays. In person collaboration is an important part of making awesome gaming experiences and we look forward to working together both virtually and in person!

Rewards and Perks

Since our office transitioned to a hybrid work environment the cool things we do for employees look different. Here is a glance at some of the fun things we do as a company!

• Does your home “office” need some comfort? Schedule a virtual visit from our team of ergonomics assessment professionals.
• Want to see your coworker's faces outside of daily meetings? We also host virtual company events! Here is a snapshot of things we have done:
  • Pride Bingo
  • Wine Tasting & Trivia
  • Painting Class
  • Virtual Cooking Class
• Giving back to the community is just as important as giving to our employees. We have sponsored a company match for various organizations throughout the year.

Looking for another reason we're the best place to work? We're committed to our role as an Equal Employer – we embrace a diverse mix of voices and create a positive environment where everyone belongs. We don’t just accept differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our communities. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. DoubleDown is committed to providing reasonable accommodation to individuals with physical and mental disabilities. If you need help completing your application, let us know! Email us at [e-mail] and one of our awesome People Team members will get you everything you need. We look forward to meeting you soon!

To be considered, you must be at least 18 years of age with the ability to successfully pass a pre-employment background check investigation. You must be legally authorized to work in the United States without visa sponsorship as DoubleDown does not sponsor, renew, or extend immigration visas for this position.

This job description is intended to provide a general overview of the position and its responsibilities. It is not exhaustive of all duties, tasks, and responsibilities required of the employee in this position. DoubleDown reserves the right to modify the job description at any time, as business needs evolve, and additional responsibilities may be assigned as needed.