Growth-Driven Media Executive — Local TV & Digital

Gray Media; Montgomery (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

WSFA 12 News in Montgomery, AL has an immediate opening for a Business Development Media Executive to join our team of integrated marketing/advertising professionals. Through research, marketing, and advertising, we help clients find and keep their best customers and grow local broadcast and digital revenue.

Ideal candidates have media sales experience or a business education and are high-energy, consultative, and entrepreneurial.

Qualifications

• 2-5 years of B2C or B2B outside consultative sales experience (media ad sales experience preferred).
• Effective prospecting and proven revenue pipeline-building skills.
• Ability to think critically and design solutions for complex problems.
• Ability to successfully manage ambiguity and unexpected change.
• Be teachable and open to best practices and feedback as a means of continuous improvement.
• Be consistent at delivering results through perseverance, humility, and a positive outlook in the face of challenges.
• Must be comfortable selling to, challenging, and building trust-based, value-added relationships with executives.
• Must meet the Gray Media driving requirements and have a valid driver’s license.

Responsibilities

• Research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• Be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage your book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Communicate and collaborate effectively internally across all WSFA departments and support staff.

Skills

Outside sales

Prospecting & pipeline

Critical thinking

Adaptability

Continuous improvement

Executive relationships

Driving license

Job description

WSFA 12 News in Montgomery, AL has an immediate opening for a Business Development Media Executive to join our team of integrated marketing/advertising professionals. Through research, marketing, and advertising, we help clients find and keep their best customers and grow local broadcast and digital revenue.

Ideal candidates have media sales experience or a business education and are high-energy, consultative, and entrepreneurial.