Growth-Driven Marketing Ops & Analytics Lead

Sierra; California (MO); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Unlimited PTO

Medical/Dental/Vision

Life & Disability Insurance

Retirement plan

Parental leave

Fertility benefits

Snacks and coffee

Discretionary stipend

Alphorn lessons

Job summary

Sierra, based in San Francisco, is seeking a Marketing Operations and Analytics Lead to join our Operations team at the intersection of marketing and GTM. You’ll own the measurement infrastructure that connects marketing programs to pipeline and revenue, and the operational processes that make the marketing engine run efficiently and at scale.

This role requires deep analytics capabilities, attribution expertise, and hands-on Martech experience, with cross-functional collaboration across

Qualifications

• 12+ years in marketing analytics and operations.
• Expertise in attribution modeling and multi-touch funnel analysis.
• Experience with Martech stacks and data warehouses.

Responsibilities

• Design and own marketing attribution framework linking campaigns to pipeline.
• Analyze pipegen by vertical, region, and segment; track conversion rates.
• Build core performance dashboards (ROI, funnel velocity, channel mix).
• Develop ICP scoring and account prioritization models with first- and third-party signals.
• Design and evaluate rigorous A/B and multivariate tests across channels; translate results into actions.
• Define and maintain lead scoring, MQL thresholds, and routing with Sales to improve conversion.
• Own campaign operations: emails, landing pages, events, and lists; prevent data debt.
• Collaborate across Marketing, GTM Ops, Finance, and Sales to align metrics with targets.

Skills

Marketing analytics

Attribution modeling

Multi-touch funnel analysis

Pipeline/revenue measurement

SQL

Martech (Marketo/HubSpot)

Sales collaboration

Tools

Marketo

HubSpot

Salesforce

Snowflake

BigQuery

Job description

Sierra, based in San Francisco, is seeking a Marketing Operations and Analytics Lead to join our Operations team at the intersection of marketing and GTM. You’ll own the measurement infrastructure that connects marketing programs to pipeline and revenue, and the operational processes that make the marketing engine run efficiently and at scale.

This role requires deep analytics capabilities, attribution expertise, and hands-on Martech experience, with cross-functional collaboration across