AI-Driven Strategic Marketing Ops Lead for Growth

Asana; San Francisco (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Asana is seeking a Strategic Marketing Operations Manager to join our Marketing Operations team in San Francisco. In this role, you will optimize the customer journey, manage regional funnel performance, and provide actionable insights to our GTM teams to drive revenue targets.

Ideal candidates will have 5+ years of B2B SaaS experience, strong analytical skills, and expertise in Salesforce and Tableau. You will partner with cross-functional teams to implement marketing initiatives and reporting strategies for enhanced performance.

Qualifications

• 5+ years of experience in B2B SaaS marketing operations.
• Proven success in building relationships with sales, marketing, and analytics teams.
• Strong analytical skills to synthesize data into insights.

Responsibilities

• Optimize customer journey to achieve revenue targets.
• Own regional inbound funnel performance.
• Act as a liaison between global initiatives and the US field.
• Identify opportunities to optimize funnel performance.
• Report on performance and forecast regional marketing success.

Skills

Marketing Operations or GTM Strategy experience

Data analysis

Relationship building with cross-functional teams

Analytical skills

Salesforce knowledge

Tableau experience

Proactive about AI tools

Curiosity about emerging technologies

Tools

Salesforce

Databricks

Tableau

Job description

Asana is seeking a Strategic Marketing Operations Manager to join our Marketing Operations team in San Francisco. In this role, you will optimize the customer journey, manage regional funnel performance, and provide actionable insights to our GTM teams to drive revenue targets.

Ideal candidates will have 5+ years of B2B SaaS experience, strong analytical skills, and expertise in Salesforce and Tableau. You will partner with cross-functional teams to implement marketing initiatives and reporting strategies for enhanced performance.