Growth-Driven Marketing Manager, B2B Construction

Construction Material Testing; City of Rochester (NY); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, manage the qualifications library, and drive the content calendar with engineers. You will lead campaigns across email, LinkedIn, trade events, and outreach to open new markets, ensuring messaging consistency and measurable results.

The role emphasizes producing proposals and project material, with a strong focus on analytics and market growth in the construction materials testing sector.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

SEO analytics

Copywriting

Content calendar

Campaign management

Analytics

CRM

Tools

CRM systems

Website analytics

Job description

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, manage the qualifications library, and drive the content calendar with engineers. You will lead campaigns across email, LinkedIn, trade events, and outreach to open new markets, ensuring messaging consistency and measurable results.

The role emphasizes producing proposals and project material, with a strong focus on analytics and market growth in the construction materials testing sector.