Growth-Driven Marketing Leader for Multi-Site Brands

Soapy Joe's Car Wash; San Diego (CA); On-site; USD 175,000 - 235,000; Full time

Job summary

Soapy Joe’s Car Wash seeks a marketing leader to own strategy across brand, performance, CRM, partnerships, and lifecycle. You will drive customer acquisition, retention, and revenue growth for a growing multi-site platform, balancing short-term results with long-term growth.

You will lead a cross-functional team, oversee budget, KPIs, and analytics, and partner with Finance, Revenue, and Operations to translate investment into measurable outcomes.

Qualifications

• 8+ years of progressive marketing experience with leadership responsibility.

Responsibilities

• Develop and own the overall marketing strategy and annual plan.
• Lead integrated strategy across brand, performance, CRM, partnerships, and lifecycle.
• Own customer acquisition, retention, and revenue growth across multi-site network.
• Build and manage the marketing budget with clear KPIs and ROI.
• Lead a high-performing team and partner ecosystem to drive results.
• Collaborate cross-functionally with Finance, Revenue, and Operations.

Skills

Marketing leadership

Performance marketing

CRM & lifecycle

Brand management

Customer acquisition

Marketing analytics

Budget management

Education

Bachelor's degree

Job description

Soapy Joe’s Car Wash seeks a marketing leader to own strategy across brand, performance, CRM, partnerships, and lifecycle. You will drive customer acquisition, retention, and revenue growth for a growing multi-site platform, balancing short-term results with long-term growth.

You will lead a cross-functional team, oversee budget, KPIs, and analytics, and partner with Finance, Revenue, and Operations to translate investment into measurable outcomes.