Marketing Manager - Multi-Location Growth & CRM

Strickland Brothers; North Carolina; On-site; USD 65,000 - 75,000; Full time

Job summary

Trademark Car Wash is seeking a Marketing Manager to lead marketing initiatives that drive retail sales, customer acquisition, membership growth, retention, and brand awareness across multiple locations. The role will manage marketing campaigns, CRM initiatives, website content, customer service operations, and local marketing support while coordinating with Operations, Finance, and external vendors.

The ideal candidate is organized, analytical, technically adaptable, and capable of balancing

Qualifications

• 4+ years of experience in a similar marketing role, preferably multi-location or consumer-facing business.
• Experience managing multichannel marketing campaigns and CRM programs.
• Experience with POS systems, CRM platforms, or related marketing tech.

Responsibilities

• Develop and execute marketing strategies focused on customer acquisition, membership growth, retention, and revenue.
• Manage campaigns across digital, email, SMS, print, social media, and on-site channels.
• Coordinate with agencies, vendors, and internal teams for timely campaign execution.
• Manage website content and updates to maintain brand consistency.
• Maintain brand consistency across materials and communications.
• Manage CRM campaigns, automated customer journeys, and retention initiatives.
• Coordinate promotional setup across POS and CRM platforms.
• Work with providers to troubleshoot campaign configurations and integrations.
• Identify opportunities to increase memberships and re-engage customers.

Skills

Multichannel marketing

CRM programs

Vendor coordination

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

POS systems

CRM platforms

Marketing automation tools

Job description

Trademark Car Wash is seeking a Marketing Manager to lead marketing initiatives that drive retail sales, customer acquisition, membership growth, retention, and brand awareness across multiple locations. The role will manage marketing campaigns, CRM initiatives, website content, customer service operations, and local marketing support while coordinating with Operations, Finance, and external vendors.

The ideal candidate is organized, analytical, technically adaptable, and capable of balancing