Growth-Driven Marketing Director

Midwest Exteriors LLC.; Grand Rapids (MI); On-site; USD 75,000 - 95,000; Full time

Job summary

Midwest Exteriors LLC and Interiors by Midwest is seeking a Marketing Director to lead the company's marketing strategy, brand management, and demand generation. The role oversees inbound/outbound marketing, digital advertising, events, and vendor relationships to drive qualified leads and revenue growth.

The ideal candidate will balance strategic vision with operational leadership, manage multiple channels, and collaborate closely with sales and leadership to ensure campaigns generate quality

Responsibilities

• Develop, implement, and oversee marketing strategies aligned with growth, sales, and revenue objectives.
• Establish annual and quarterly goals, budgets, KPIs, and performance expectations with leadership.
• Direct and oversee all marketing functions: inbound/outbound marketing, digital advertising, events, lead generation, brand management.
• Evaluate performance and adjust strategies based on results, conditions, and priorities.
• Analyze industry trends, customer behavior, and markets to identify expansion opportunities.
• Lead and develop marketing team members; enforce accountability and continuous improvement.
• Collaborate with leadership and sales to ensure marketing drives quality opportunities.

Job description

Midwest Exteriors LLC and Interiors by Midwest is seeking a Marketing Director to lead the company's marketing strategy, brand management, and demand generation. The role oversees inbound/outbound marketing, digital advertising, events, and vendor relationships to drive qualified leads and revenue growth.

The ideal candidate will balance strategic vision with operational leadership, manage multiple channels, and collaborate closely with sales and leadership to ensure campaigns generate quality