Marketing Director - Multichannel Growth Leader (B2C)

Next Door & Window; Burr Ridge (IL); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Base salary

Substantial bonus

Paid vacation

Medical & dental insurance

401(k) with profit sharing

Job summary

NEXT Door & Window is seeking a Marketing Director to own strategy, advertising, promotions, and staff to drive in-home appointments for a 30+ person sales team. In-office role at Burr Ridge, IL, reporting to the President with a $6M+ marketing budget and leadership team involvement.

You will lead a cross-channel brand strategy and coordinate traditional and digital channels, including Costco field programs, email, site content, and media buys.

Qualifications

• Bachelor’s degree in marketing, Business, or related field preferred.
• 3+ years of experience building and executing multi-faceted marketing plans in a B2C environment, ideally with lead generation for an in-home sales model.
• Experience with lead generation software and managing a call center.
• 3+ years managing TV and radio campaigns.
• Demonstrated success writing compelling, direct-response ads and offers.
• A track record of helping a company achieve ambitious growth targets.
• Experience managing and directing staff and/or third-party vendors.
• Experience in an entrepreneurial company preferred.
• 3+ years overseeing SEO, paid search, email, and social media campaigns (Google certification a plus).
• Experience using analytics (especially Google Analytics) to assess and refine marketing strategy and messaging.
• A track record of professional growth and advancement.
• Experience overseeing field marketing events and retail programs (e.g., Costco) a plus.

Responsibilities

• Develop and lead an integrated brand and messaging strategy across channels.
• Build and execute marketing plans across traditional and digital channels.
• Drive digital lead generation and nurture through paid search, paid social, display, and web content.
• Own KPIs across appointment generation, brand awareness, lead acquisition, cost per lead, conversion, and engagement.
• Continuously refine our understanding of the core demographic audience for our products.
• Analyze market trends and recommend adjustments to marketing and business development strategy based on data and feedback.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials, including print ad design.
• Manage and develop internal marketing staff and external resources (graphic design, content writers, digital marketing agency, etc.).
• Own website messaging and content strategy, including blog content, before/after galleries, video, and conversion optimization.
• Oversee field marketing for events, the Costco retail program, and open house strategy and staffing.
• Direct email marketing, social media, and online reputation management in partnership with our digital marketing provider.
• Lead content strategy and production across all media, including TV and radio.
• Make calculated, data-driven decisions and take smart risks.
• Partner with the sales team to develop messaging tailored to the in-home sales process.
• Build and lead a marketing team that develops new concepts, channels, and partnerships to position the company as an innovator and market leader.
• Oversee the call center and appointment scheduling function.

Skills

Lead generation

Digital marketing

Marketing leadership

Analytics (Google Analytics)

Team management

Communication

In-home sales alignment

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Job description

NEXT Door & Window is seeking a Marketing Director to own strategy, advertising, promotions, and staff to drive in-home appointments for a 30+ person sales team. In-office role at Burr Ridge, IL, reporting to the President with a $6M+ marketing budget and leadership team involvement.

You will lead a cross-channel brand strategy and coordinate traditional and digital channels, including Costco field programs, email, site content, and media buys.