Growth-Driven Google & Digital Lead Gen Manager

Roof-IT-Forward; Woodstock (GA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health, Dental, Vision

PTO

Paid Holidays

401(k) with company match

Team events

Job summary

Roof It Forward is seeking a hands-on Google & Digital Lead Generation Manager to own our digital lead generation strategy from start to finish. You’ll manage Google Local Services Ads, Google Ads campaigns, and Meta campaigns to drive high-quality residential roofing leads and optimize cost per lead.

You’ll also advance landing page performance, test new channels, and leverage AI tools to automate marketing workflows and stay ahead of market trends.

Qualifications

• 3+ years managing Google Ads, Google LSA, and Meta advertising.
• Experience generating leads for home services, roofing, construction, HVAC, plumbing, or similar industries preferred.
• Strong understanding of PPC strategy, bidding, conversion tracking, and campaign optimization.
• Experience using AI tools to improve marketing performance.

Responsibilities

• Own Google Local Services Ads (LSA) strategy, optimization, and performance.
• Manage Google Ads campaigns focused on maximizing qualified residential roofing leads.
• Serve as internal Google expert and liaison with outside PPC partners when needed.
• Continuously improve cost per lead, cost per appt, conversion rates, and ROAS.
• Build, launch, and optimize Meta advertising campaigns.
• Improve landing pages and lead conversion rates.
• Test new channels and lead generation opportunities.
• Develop creative campaigns around storms, seasonality, and local markets.
• Leverage AI tools to generate better ad copy and improve landing pages.
• Build marketing automations and analyze campaign performance.

Skills

Google Ads

Google LSA

Meta Advertising

Job description

Roof It Forward is seeking a hands-on Google & Digital Lead Generation Manager to own our digital lead generation strategy from start to finish. You’ll manage Google Local Services Ads, Google Ads campaigns, and Meta campaigns to drive high-quality residential roofing leads and optimize cost per lead.

You’ll also advance landing page performance, test new channels, and leverage AI tools to automate marketing workflows and stay ahead of market trends.