Google & Digital Lead Generation Manager

Roof-IT-Forward; Woodstock (GA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health, Dental, Vision

PTO

Paid Holidays

401(k) with company match

Team events

Job summary

Roof It Forward is seeking a hands-on Google & Digital Lead Generation Manager to own our digital lead generation strategy from start to finish. You’ll manage Google Local Services Ads, Google Ads campaigns, and Meta campaigns to drive high-quality residential roofing leads and optimize cost per lead.

You’ll also advance landing page performance, test new channels, and leverage AI tools to automate marketing workflows and stay ahead of market trends.

Qualifications

• 3+ years managing Google Ads, Google LSA, and Meta advertising.
• Experience generating leads for home services, roofing, construction, HVAC, plumbing, or similar industries preferred.
• Strong understanding of PPC strategy, bidding, conversion tracking, and campaign optimization.
• Experience using AI tools to improve marketing performance.

Responsibilities

• Own Google Local Services Ads (LSA) strategy, optimization, and performance.
• Manage Google Ads campaigns focused on maximizing qualified residential roofing leads.
• Serve as internal Google expert and liaison with outside PPC partners when needed.
• Continuously improve cost per lead, cost per appt, conversion rates, and ROAS.
• Build, launch, and optimize Meta advertising campaigns.
• Improve landing pages and lead conversion rates.
• Test new channels and lead generation opportunities.
• Develop creative campaigns around storms, seasonality, and local markets.
• Leverage AI tools to generate better ad copy and improve landing pages.
• Build marketing automations and analyze campaign performance.

Skills

Google Ads

Google LSA

Meta Advertising

Job description

Own Our Growth. Build the Lead Machine. Stay Ahead of What's Next.

About Roof It Forward

At Roof It Forward, we're not trying to be just another roofing company, we're building one of the best residential roofing brands in the Country.

We're growing quickly, investing heavily in technology and AI, and looking for people who love to win. We believe great people deserve the freedom to make an impact, try new ideas, and own results, not get buried in endless meetings and corporate bureaucracy.

If you're someone who gets excited about lowering cost per appts, improving Google rankings, testing AI tools before everyone else, and finding new ways to generate more business, keep reading.

The Opportunity

We're looking for a hands‑on Google & Digital Lead Generation Manager who will own our digital lead generation strategy from start to finish.

This isn't an agency account manager role.

This isn't a people-management role.

This is for someone who loves rolling up their sleeves, diving into Google platforms, testing new strategies, and generating more qualified roofing leads than our competitors.

You’ll own one of the most important functions in the company, keeping our sales team busy with high‑quality residential roofing opportunities.

If your idea of fun is watching lead volume increase while cost per acquisition drops, you’ll fit right in.

What You’ll Own

Google & Paid Search (Primary Focus)

• Own Google Local Services Ads (LSA) strategy, optimization, and performance
  
• Manage Google Ads campaigns focused on maximizing qualified residential roofing leads
  
• Serve as our internal Google expert and strategic liaison with outside PPC partners when needed
  
• Continuously improve cost per lead, cost per appt, conversion rates, and return on ad spend
  

Digital Lead Generation

• Build, launch, and optimize Meta (Facebook & Instagram) advertising campaigns
  
• Improve landing pages and lead conversion rates
  
• Test new channels and lead generation opportunities
  
• Develop creative campaigns around storms, seasonality, and local markets
  

AI & Marketing Innovation

We're looking for someone excited about what's next.

You’ll leverage AI tools to:

• Generate better ad copy
  
• Improve landing pages
  
• Build marketing automations
  
• Analyze campaign performance
  
• Create faster, smarter workflows
  
• Stay ahead of industry trends before everyone else
  
• If you're already experimenting with ChatGPT, Claude, Gemini, or the latest AI marketing tools, that's a huge plus.
  

Branding & Online Reputation

• Help maintain a consistent Roof It Forward brand across all digital channels
  
• Oversee Google Business Profiles
  
• Support review generation strategies
  
• Assist with social media and local branding initiatives
  
• Create or coordinate light marketing collateral when needed
  

Who You Are

You’re probably someone who…

• Loves Google Ads and Google LSA
  
• Checks campaign performance because you genuinely enjoy it
  
• Gets excited when cost per lead drops
  
• Loves testing new ideas
  
• Learns new AI tools for fun
  
• Is competitive and loves improving numbers
  
• Can figure things out without waiting for someone to tell you what to do
  
• Would rather optimize campaigns than sit through another meeting
  

Most importantly…You're a doer.

What We’re Looking For

• 3+ years managing Google Ads, Google LSA, and Meta advertising
  
• Experience generating leads for home services, roofing, construction, HVAC, plumbing, or similar industries preferred
  
• Strong understanding of PPC strategy, bidding, conversion tracking, and campaign optimization
  
• Experience using AI tools to improve marketing performance
  
• Analytical mindset with the ability to connect marketing spend directly to revenue
  
• Self-starter who thrives in a fast‑paced, entrepreneurial environment
  

Why You’ll Love Working Here

• Join one of the fastest-growing residential roofing companies in the Southeast
  
• Own an entire function--not just another marketing task
  
• Work directly with leadership and see your ideas implemented quickly
  
• Freedom to test new strategies without layers of approvals
  
• Invest in the latest AI and marketing technology
  
• Fun, team‑first culture where people genuinely enjoy coming to work
  
• Team outings, celebrations, and company events
  
• Competitive compensation with performance bonuses tied to results
  
• Full benefits including Health, Dental, Vision, PTO, Paid Holidays, and 401(k) with company match
  
• Opportunity to build something meaningful instead of simply maintaining campaigns
  

If This Sounds Like You…

If you're constantly reading about Google's newest updates, experimenting with AI before everyone else, and love building marketing systems that generate measurable growth, we'd love to meet you.

If you're looking for a place where your work directly impacts revenue, where your ideas matter, and where you'll be surrounded by people who love to compete and win, we think you'll fit right in.