Brand Marketing Leader — Demand Gen & Growth

CRG; Knoxville (TN); On-site; USD 124,560 - 152,240; Full time

Job summary

CRG seeks an experienced Brand Manager to spearhead demand generation and drive brand growth in the Knoxville area. You will develop integrated marketing strategies across channels, partner with cross-functional teams, and lead campaigns, launches, and retail activation.

The ideal candidate has 10+ years in brand management, strong media and performance marketing know-how, and a collaborative, data-driven mindset.

Qualifications

• Bachelor's degree in Marketing or related field required; MBA preferred.
• 10+ years in brand management or consumer marketing.
• Experience leading integrated campaigns and retail marketing initiatives.
• Strong knowledge of media, attribution, and MMM.

Responsibilities

• Develop and execute demand generation strategies to grow brand awareness and retail performance.
• Lead cross-functional teams across Brand, Media, Shopper Marketing, Innovation, PR, Partnerships, Insights, and Sales.
• Oversee brand campaigns, product launches, seasonal initiatives, and retail programs.
• Collaborate with media partners to optimize full-funnel strategies.
• Establish KPIs for brand health and campaign effectiveness.
• Present performance insights and strategic recommendations to senior leadership.

Skills

Brand management

Demand generation

Integrated marketing

Campaign orchestration

Retail marketing

Media planning

Data-driven

Education

Bachelor's degree in Marketing or related field

MBA or equivalent preferred

Tools

Marketing analytics software

MMM / attribution modeling

CRM/Marketing automation

Job description

CRG seeks an experienced Brand Manager to spearhead demand generation and drive brand growth in the Knoxville area. You will develop integrated marketing strategies across channels, partner with cross-functional teams, and lead campaigns, launches, and retail activation.

The ideal candidate has 10+ years in brand management, strong media and performance marketing know-how, and a collaborative, data-driven mindset.